Avid Ventures Research
Investment Thesis
Avid Ventures is an early-stage venture capital firm that invests in exceptional founders building transformative software and fintech companies. Founded by Addie Lerner Katz in 2021, the firm believes in providing not just capital but also deep operational support as an extension of the founding team. The firm's core thesis is that founders need more than money—they need hands-on partners who can provide strategic finance expertise, go-to-market acceleration, and recruitment support. This operating-model-first approach distinguishes Avid from traditional VCs and resonates deeply with founders seeking engaged, operational partners rather than passive investors.
Avid's strategy is purpose-built for early-stage companies, focusing on the Pre-Seed and Seed stages where operational leverage and founder support have the highest impact. The firm emphasizes "deep alignment and flexibility" in check sizes and ownership targets, allowing them to partner with founders without imposing rigid investment terms.
Investment Focus & Sectors
Avid primarily invests in two core sectors:
Fintech & Payments:
- Credit and identity decisioning (Alloy, Nova Credit)
- Corporate expense management (Balance, Coast, Clara)
- HR/Payroll fintech (Oyster, Pento acquired by HiBob)
- Alternative financial services (Majority, Nava Benefits)
- Accounting automation (Basis)
Enterprise Software & Productivity:
- HR/Benefits tools (Oyster, Thatch)
- Travel operations (Juno)
- Data infrastructure (Supper with $11M recent seed)
- Financial modeling/business intelligence (PreQL)
- Market intelligence (Remesh)
Emerging Focus Areas:
- AI/LLM applications (Basis - accounting automation agent, Remesh, PreQL)
- Vertical SaaS (strong representation across portfolio)
- Data access and democratization (Supper - AI-native data platform)
While primarily focused on fintech and enterprise software, Avid shows flexibility and emerging interest in AI-powered automation and infrastructure plays.
Stage Focus & Check Size
Avid's investment strategy is deliberately designed for early-stage founders:
Stage Focus:
- Pre-Seed: $500K-$1M for teams with strong ideas and traction signals
- Seed: $1M-$3M for companies with early product and initial customers
- Selective Series A participation for existing portfolio follow-ons
Check Size Range: $500K - $8M (current database shows $500K-$8M range; typical Seed investments $1M-$3M)
Avid explicitly states "flexible check sizes and no strict ownership targets," allowing them to participate meaningfully without imposing rigid cap table constraints.
Lead Tendency
Avid demonstrates a strong lead tendency, particularly in Seed rounds. Portfolio evidence shows:
- Led $11M Seed in Supper (November 2025)
- Led $4M Seed in Juno (2024/2025 timeframe)
- Led $40M Series A in Thatch (co-led with Khosla Ventures, 2025)
- Co-led positions in Series A rounds (SecurityFirst, CloudPlay)
The firm is highly active in leading and co-leading Seed rounds, with reserves and follow-on conviction to participate in Series A for successful portfolio companies.
Recent Activity & Fund Status
Fund II Launch (September 2024):
- Total capital raised: $87M Fund II
- Combined AUM (Fund I + II): $165M
- Fund I ($68M) closed in 2021
Fund II Deployment Status: Fund II is actively deploying:
- November 2025: Led $11M Seed in Supper (AI-native data platform)
- April 2025: Co-led $40M Series A in Thatch (employee benefits/healthcare)
- December 2024: Led $34M Series A in Basis (accounting automation)
- Multiple seed investments throughout 2024-2025
Notable Recent Portfolio Activity:
- Rapyd: Portfolio company raised $250M Series F (March 2025) - significant exit/evolution
- Oyster: Raised $59M Series D at $1.2B valuation (September 2024)
- Nova Credit: Raised $45M Series D (October 2023)
- Multiple portfolio companies raising Series A/B while Avid holds from earlier stages
Fund Status: Actively deploying Fund II with significant dry powder remaining. Recent Seed investments suggest a deployment pace of 8-12 companies per year.
Portfolio Highlights
Notable Active Portfolio Companies:
- Alloy - Identity decisioning fintech, raised $52M+ in recent rounds
- Oyster - HR/Employment platform, $1.2B valuation (Series D at $59M, Sept 2024)
- Rapyd - Global fintech/payments, $250M Series F (March 2025)
- Nova Credit - Credit and alternative data, $45M Series D
- Basis - Accounting automation agent, $34M Series A (Dec 2024)
- Thatch - Employee benefits/healthcare platform, $40M Series A (April 2025)
- Coast - Corporate payments for real-world industries, $40M funding (multiple rounds)
- Clara - Mexican corporate card, $150M debt facility from Goldman Sachs
- Juno - Intelligent travel operations, $4M Seed (led by Avid)
- Supper - AI-native data platform, $11M Seed (led by Avid, November 2025)
Exited Companies:
- Lockstep - Acquired by Sage Group (2022)
- Boom & Bucket - Lifestyle/consumer exit
- Pento - Acquired by HiBob (2024) - HR tech consolidation
- The Wing - Community spaces exit
- Graviti - FinTech Mexico exit
Total Portfolio: 30+ active and exited companies, with strong representation in fintech (40%+), HR/payroll tech (25%+), and emerging software (35%+)
Team
Addie Lerner Katz - Founder & Managing Partner
- Career institutional investor with 10+ years at top firms (General Catalyst, General Atlantic, Goldman Sachs Special Situations Group)
- Deployed $450M+ across 18 investments in fintech, consumer internet, and software
- Realized opportunity to focus on early-stage companies while leveraging growth-stage expertise from larger companies (Rapyd, Monzo, Shift Technology, Chief)
- Forbes 30 Under 30 Venture Capital (2019), All Raise "50 Inspiring Fintech Females" (2020)
- Education: Princeton University (A.B. in Princeton School of Public and International Affairs, Near Eastern Studies certificate)
- Based in NYC, originally from Newton, Massachusetts
Tali Miller - Partner
- Prior investor at Bessemer Venture Partners (BVP)
- Experience investing Pre-Seed through Series B across B2B software, consumer internet, and fintech
- Invested across North America, Europe, and Israel
- Birthright Excel Fellow, actively involved in economic/social impact for Jewish business leaders
- Forbes 30 Under 30 Venture Capital (2022)
- Education: Wharton School, University of Pennsylvania (summa cum laude, Finance and Entrepreneurship)
- Originally from Baltimore, Maryland; now lives in Manhattan
Zeeza Cole - Partner
- Four years at Bain Capital Ventures (BCV) backing early-stage founders
- Portfolio companies: Cofactr, Archive, Arc
- Scaled BCV's indirect fund investments (committed to ~50 emerging managers)
- Founding investor on WeWork Creator Fund (early-stage investor at scale)
- Goldman Sachs Investment Banking Division (industrials and business services)
- Grant Committee member for Prospect Student Ventures (Princeton)
- Education: Princeton University (History degree)
- Grew up on New Jersey farm, spent 4 years in SF, now in Brooklyn
Irene Gendelman - Investor
- Investor role, limited public bio available
- LinkedIn: https://www.linkedin.com/in/irene-gendelman/
Dan Deutsch - VP of Finance
- CPA background
- Manages financial operations and analytics
- LinkedIn: https://www.linkedin.com/in/daniel-deutsch-cpa/
Allie Danfield - Operations Manager
- Operations and execution focus
- LinkedIn: https://www.linkedin.com/in/allie-danfield
Additional: Kieran Flanagan (GTM Advisor), Jenna Pfeffer (COO Advisor) - operating advisors with specific expertise
Value-Add Services
Unlike traditional VCs, Avid explicitly markets three core value-adds:
1. Go-to-Market Accelerant
- Curate high-value prospect lists with founder input
- Leverage deep network of operators and executives
- Facilitate direct introductions to key decision-makers
- Help close needle-moving early customers
2. Recruiting Supercharger
- Source and identify exceptional talent across functional areas
- Support hiring for Founding Engineer, GTM leaders, Chief of Staff roles
- Screen and secure hand-picked candidates
- Portfolio company feedback: "we can't say enough positive things about working with them. They've moved the needle for us in a meaningful way, helping with everything from recruiting world-class hires"
3. Strategic Finance Consigliere
- Build operating models from scratch
- Create KPI dashboards and unit economics analyses
- Design pricing strategies aligned with GTM
- "Do magic with spreadsheets and CFO-like data analysis"
- Turbocharge fundraising: materials prep and high-touch investor/angel intros
This operational approach resonates strongly with founders—testimonials from balance, Supper, Plumbing Stack, and others emphasize Avid's hands-on problem-solving and meaningful impact beyond capital.
Geographic Focus
Primarily North America (NYC-centric) with selective investments in:
- US: NYC, SF Bay Area, broader US markets
- Europe: Strategic opportunities
- Israel: Tech hub presence
- Emerging: Canada (Oyster), Mexico (Clara), UK/EU markets
Headquarters in New York City, but portfolio is geographically diversified across North America and selective international plays.
Decision Process & Timeline
Decision Structure: Partnership-based
- Three equal partners (Addie, Tali, Zeeza) drive investment decisions
- Investment committee with Irene (Investor) providing input
- Fast, collaborative decision-making enabled by small team
Timeline: Not explicitly stated, but based on founder testimonials:
- Extremely fast for aligned founders
- One founder noted: "I wasn't planning to raise when they told me they wanted to invest"
- Another: "they were already rolling up their sleeves before we even started negotiating cap table"
- Suggests 2-4 week typical timeline for engaged founders
Warm Intro Preference: Helpful but not required
- Founders describe reaching out directly
- Portfolio founder referrals carry weight
- Responsive to founder outreach through network connections
Founder Preferences
Avid gravitates toward founders with:
- Operating DNA - Founders who understand unit economics, GTM strategy, and financial discipline
- Problem-solvers - CEOs who will work with their team on customer development and scaling
- Customer obsession - Focus on retaining and winning customers, not just raising capital
- Team builders - CEOs who value recruiting and building high-performing teams
- Technical depth - Strong founding teams (CTO, CTOs with shipping history preferred based on portfolio)
Quote from founder (Daniel Simon, Plumbing Stack): "Avid can be worth an additional number of multipliers in a founder's next round."
This suggests they target founders who:
- Will benefit from operational support
- Have capital efficiency focus (hence strategic finance emphasis)
- Are building in competitive markets where GTM discipline matters
Anti-Thesis
Based on portfolio, Avid likely avoids:
- Founders without strong GTM instincts (pure product plays)
- Capital-inefficient business models
- Undercapitalized teams (prefers experienced founders)
- Non-responsive founders (they're hands-on, need collaboration)
- Very early ideas without customer validation (Pre-Seed exceptions for strong teams)
Notable PR & Recognition
- Forbes 30 Under 30 (2022): Addie Lerner Katz & Tali Miller listed as All-Star Alumni
- NYC Fintech Women 50 Inspiring Fintech Females (2020): Addie Lerner Katz
- Business Insider "68 Most Important VCs in New York" (2023)
- All Raise Leadership: Addie serves on Steering Committee for NYC chapter
- Monthly Rising Stars Series: Host programming for NYC emerging talent in engineering/product roles
Avid has built significant brand presence in NYC fintech/software ecosystem and is actively mentoring next generation of operators and founders.
Summary
Avid Ventures represents a new model for early-stage venture capital: the "Operating VC." Rather than traditional capital deployment, Addie, Tali, and Zeeza have built a firm that explicitly focuses on helping founders scale through strategic finance, customer introductions, and recruiting support. This resonates deeply in today's founder market where capital is abundant but operational expertise remains scarce.
With $165M AUM across two funds, a strong track record (multiple unicorns and successful exits), and a team with deep institutional experience, Avid has positioned itself as a premier early-stage investor for ambitious founders in fintech and B2B software. The firm's recent activity (Fund II deployment, $11M Supper Seed, $40M Thatch Series A) demonstrates they remain actively deploying and backing category winners.