Bigfoot Capital Research Document
Investment Thesis
Bigfoot Capital provides non-dilutive growth debt facilities for established B2B software businesses. Founded in 2017 by Brian Parks and Pete Freeman, the firm explicitly positions itself as an alternative to the "growth at all costs" venture capital model. Their core belief is that software founders should have access to capital that enables growth without requiring equity dilution or forcing unsustainable scaling pressures. They fill the gap between traditional bank lending and venture capital, offering founders the ability to maintain optionality and sustainable growth trajectories.
The firm's philosophy emphasizes long-term value creation over rapid exits, sustainable growth that preserves founder equity and optionality, capital preservation and risk management through revenue-based underwriting, and operator-friendly capital with transparent terms and flexible structures.
Capital Structure and Products
Bigfoot Capital offers multiple lending products: Senior Growth Facilities for established companies ($2M+ ARR) providing term loans up to $5M with multi-draw access over 18 months and repayment up to 36 months with interest-only periods; Junior Growth Facilities for earlier-stage companies with smaller commitments and more flexible covenants; and Senior Bridge Facilities for strategic financing in M&A, debt refinancing, or transition scenarios. All products feature interest rate + origination fee structures with no warrants ever.
Stage and Check Size Focus
Target companies have $1M-$10M+ ARR (primary $2M-$5M range), 25%+ annual growth, B2B Software or Tech-Enabled Services model, North America geography (US and Canada), and capitalization from bootstrapped through Series B. Check size ranges from $150,000 minimum to $5,000,000 maximum, with typical facilities of $500K-$3M. The firm commonly scales facilities 2-3x over time as companies grow.
Lead Tendency and Decision Process
Bigfoot follows rather than leads, providing supplemental non-dilutive capital after companies have made growth decisions. The partnership model with Brian Parks as primary decision-maker and Pete Freeman handling underwriting enables quick decision-making within 2-4 weeks. Warm intros are not required but helpful, with many deals sourced through referrals and existing network.
Recent Activity
The firm actively deploys capital across 60+ funded companies. Recent 2025-2026 investments include Aiden (McKinney, TX), Cadalys, CaliberMind, Droplet, Fit3D, Fitwel, GenRocket, LiveLike, Semcasting, Spectrum Effect, and Vizion. Portfolio exits show strong performance with strategic acquisitions (15+ companies including Appsembler 2022, Enspire 2023, Rentgrata 2025), VC raises (Zonos $15M Series A 2021, Lexcheck 2022), bank/non-bank refinancing (20+ companies), and organic loan repayment (8+ companies through 2026).
Portfolio and Investment Outcomes
The portfolio spans 60+ companies across vertical SaaS, talent/HR, sales/marketing, operations/compliance, edtech, finance/accounting, real estate/proptech, and developer tools. Notable companies include Zonos (international commerce), Vizion (supply chain visibility), DemandStar (procurement software), Tettra (knowledge management), Shmoop (edtech), and LeadSimple (real estate CRM). Geographic distribution covers Colorado, Texas, Northeast, Pacific Northwest, and Mid-Atlantic regions.
Team and Leadership
Brian Parks (Co-Founder & CEO) brings founding CEO experience at Brandfolder, early employee experience at 3 startups, and M&A expertise. Pete Freeman (Co-Founder & Chief Credit Officer) has backgrounds in non-bank lending, entrepreneurial development, and NGO work with specialization in credit underwriting. Supporting team includes Kacee Larson (Director of Operations), Carter Hawthorne (VP Originations with SVB banking background), and Dewlin Rosdahl (Direct Lending Associate with Wells Fargo banking experience). The team's non-traditional VC backgrounds in banking, lending, and operations bring practical credit discipline to underwriting.
Decision Making and Underwriting
Underwriting criteria focus on revenue scale ($1M minimum, $2M-$5M target), 25%+ growth rate, capital efficiency with positive gross margins, reasonable TAM, founder credibility, and path to profitability. The decision process involves initial calls with VP Originations, deep financial dives with Pete Freeman, company documentation review, reference calls, and term sheet preparation. Decision speed of 2-4 weeks reflects the small team structure with credit committee of founders plus Pete Freeman under Brian Parks' final authority.
Geographic and Sector Focus
Primary geography is North America (US and Canada) with no international lending. Sector distribution is heavily B2B SaaS (85%+ of portfolio), Tech-Enabled Services (10%+), with selective marketplace participation and exclusion of consumer/B2C, hardware, and pure developer tools. Stage focus targets growth stage companies ($1M-$10M ARR) at pre-Series A, Series A, and Series B levels.
Investment Process and Involvement
Bigfoot provides minimal operational involvement with no board seats, no observer rights, quarterly check-ins on company health, and annual financial reviews. Covenants are flexible and founder-friendly, based on revenue/profitability rather than equity value with minimal operational controls. The firm often partners with bank venture debt providers and maintains friendly relationships with later-stage equity partners, demonstrating pattern of companies successfully raising subsequent capital.
Founder Preferences and Philosophy
Bigfoot explicitly aligns with founders seeking sustainable, capital-efficient growth and alternative capital to dilutive venture funding. The firm values founder optionality and long-term thinking. Public positioning through LinkedIn, Twitter, Substack, and active blog covers revenue-based financing, SaaS metrics, capital raising strategies, and conducts annual market sentiment surveys. The Perform.bigfootcap.com platform provides self-service application and financial management tools for founders.