Field Ventures | Activity | F4

Field Ventures Activity

Every public signal F4 has attached to this firm, with sources and cross-entity links.

Types

Time range

Essay

Published an essay arguing that 'build vs buy' is the wrong framing for vertical software adoption.

The Build vs Buy Head Fake

Field Ventures

fieldventures.substack.comAUG 3, 2026

AUG 3, 2026

Investment

Led Freight Hero's $5M seed round to build an AI-powered freight brokerage back-office platform.

FreightHero

FreightHero Field Ventures

prnewswire.comJUL 27, 2026

pulse2.com

citybiz.co

JUL 27, 2026

News

Richard Kerby and Jillian Williams launched Field Ventures, a new early-stage VC firm focused on domain experts building industry-transforming businesses.

Field Ventures launched

Field Ventures

fieldvc.com

Added recently

Team Change

Jillian Williams joined Field Ventures as Partner, bringing experience from Cowboy Ventures and Anthemis.

Jillian Williams joined as Partner

Field Ventures

fieldvc.com

Added recently

4 essays· DEC 2025 – JAN 2026Show all

Essay

Published essay on vertical payroll software as a large, underserved business opportunity.

Vertical Payroll is Big Business

Field Ventures

fieldventures.substack.com

Added recently

Essay

Published essay on the opportunity in vertical software with embedded fintech, pre-dating the generative AI wave.

More Vertical Fintech Please

Field Ventures

fieldventures.substack.com

Added recently

Essay

Published thesis on voice AI disrupting the $130B+ BPO industry through margin expansion and autonomous service delivery.

How Voice AI Can Transform the Business Process Outsourcing Industry

Field Ventures

fieldventures.substack.comJAN 2026

JAN 2026

Essay

Published a deep-dive on the $280B healthcare RCM market, arguing AI-native RCM service firms represent the optimal investment target.

Why Healthcare Revenue Cycle Management is Still A Large Opportunity

Field Ventures

fieldventures.substack.comDEC 2025

DEC 2025

Investment

Co-led Superpanel's $5.3M seed round alongside Outlander VC to automate AI-powered legal client intake.

Superpanel

Superpanel Field Ventures

techcrunch.comSEP 23, 2025

legaltechnology.com

SEP 23, 2025

Essay

Published a thesis essay on the shift from SaaS tools to autonomous AI services that execute workflows, targeting labor budgets over IT spend.

The Rise of Service-as-a-Software: Software That Works For You

Field Ventures

fieldventures.substack.comJUL 2025

JUL 2025