Magnify Ventures Research
Investment Thesis
Magnify Ventures is an early-stage venture firm focused on the care economy: the technologies reshaping how families live, from pregnancy through end-of-life caregiving, plus the health, financial and consumer systems around them. The firm's framing is that the fundamentals of family life are enduring while the systems around them are being rebuilt, and it backs the founders doing that rebuilding. Fund II, announced July 2026, sharpens the focus on applied AI: AI that reduces the invisible labor of running a household, agentic tools that improve quality and cut cost across health and home systems, and fintech infrastructure that modernizes how families build and protect wealth.
Sector Focus
The site lists twelve areas of interest:
- Prenatal and maternal care
- Family mental health
- AI for the home
- Family fintech
- Value-based care
- Longevity sciences
- Care infrastructure
- Assistive robotics
- At-home healthcare
- Aging-in-place tech
- Workplace benefits
- Family cybersecurity
The portfolio spans parenting (Joy, Kinside), mental health (Appa, Seven Starling, esteam), aging (Papa, Grouper, Quo Labs, Peak Health, Sunday Health), estate settlement (Alix), caregiver support (Nolia Health), genetics (everygene), digital health for Hispanic families (MiSalud), and family security and privacy (Savi, Common Sense Privacy).
Stage Focus
Pre-seed and seed. The firm states it invests at the pre-seed and seed stage.
Check Size
Typically $250K to $2M per company, per the firm's website.
Lead Tendency
Not stated on the site or in press coverage reviewed. Marked unknown. The founder quotes in the Fund II release describe Magnify as an early believer "from day one", which suggests first-institutional-money roles, but this is not confirmed.
Recent Activity
Magnify closed Fund II at $46.6M in July 2026. Fortune reported (July 1, 2026) that Fund II had not yet started investing and that Fund I was $52M with 21 investments, bringing total capital close to $100M. Recent portfolio news includes Allswell's $7M seed (October 2026), Joy's $14M raise, and Savi's TechCrunch coverage (July 2026). Four portfolio companies are marked Acquired on the portfolio page: Cocoon, esteam, Kinside and till.
Portfolio Highlights
- Alix: AI estate settlement
- Joy: AI parenting app, $14M raise
- Allswell: behavioral healthcare for the LGBTQ+ community, $7M seed
- Savi Security: protection from AI-generated scams
- Nolia Health: insured family caregiver support
- MiSalud Health: digital health for Hispanic families
- Exits (marked Acquired on the site): Cocoon, esteam, Kinside, till
Team
- Joanna Drake, Co-Founder and Managing Partner: Silicon Valley entrepreneur who built ReacTV, Moxi and Current TV; first operator angel with Broadway Angels; former GP at Core Ventures Group; co-founder of RAISE Global; active in All Raise; board experience at Full Circle Fund and C200.
- Julie Wroblewski, Co-Founder and Managing Partner: Over a decade with family offices and mission-focused organizations; launched and led the venture investment portfolio and strategy at Pivotal Ventures (Melinda French Gates); Kauffman Fellow; family caregiver and former EMT.
- Marie Drez, Chief Financial Officer
- Maricar Mahoney, Executive Assistant and Project Coordinator
Decision Process
Two co-founding managing partners. The exact decision mechanics are not published.
Founder Preferences
Founders building category-defining companies in care, often with personal ties to caregiving problems. The firm sells category expertise, an LP and partner network, and convening power.
Ecosystem Activities
Magnify co-founded RAISE Global, which connects LPs with emerging fund managers, and is founding producer of the Care Summit (San Francisco, February 2, 2027).
LPs and Fund Backing
Fund II is backed by returning investor Pivotal Ventures, new investors Jordan Park and Unum, and California IBank, plus foundations, funds of funds and family offices.
Geographic Focus
US-focused. The firm is headquartered in Santa Monica, CA, with partners in the Bay Area and Los Angeles. Portfolio companies are US-based; no stated geographic restriction.