Moxxie Ventures Research
Investment Thesis
Moxxie Ventures is a mission-driven early-stage venture capital firm founded by Katie Jacobs Stanton, former VP of Global Media at Twitter and CMO of Color Genomics. The fund's central thesis is that exceptional founders who are "living in the future" deserve support from experienced operators who can provide more than just capital. Moxxie believes venture is a privilege and aims to share experience, network, and operational support to help exceptional founders build faster and stronger.
The firm strongly emphasizes founder-first investing with deep operational involvement. Rather than passive capital provision, Moxxie's team—composed of experienced operators and engineers—actively rolls up their sleeves on go-to-market strategy, brand architecture, storytelling, and team building. Katie personally leads this charge, having previously invested in 100+ early-stage companies including household names like Airtable, Coinbase, Cameo, Modern Fertility, and Shape Security.
Investment Stage and Check Size
Moxxie targets pre-seed and seed stage companies with:
- Check size range: $500K - $2M
- Target ownership: Approximately 10%
- Investment count: 10-12 investments per year
- Reserve strategy: 50% of fund reserved for follow-on investments
This indicates a disciplined, concentrated portfolio approach focused on backing founders early with meaningful ownership while maintaining dry powder for strong performers.
Recent Fund Activity
Moxxie Ventures III closed at $95 million in July 2024, exceeding its $85M target. This is the firm's third fund:
- Fund III: $95M (closed July 2024) - actively deploying
- Fund II: $85M (closed 2021)
- Fund I: $25M (founded 2019)
The firm has invested in 46+ companies total, with continued deployment through 2025. Recent investments include:
- Bluenote Health (Dec 2024) - AI infrastructure for life sciences
- Multiple portfolio companies with active fundraising activity
Sector Focus
Moxxie's portfolio reveals a remarkably diverse sector approach across:
Enterprise Software & Infrastructure:
- Luminai (workflow automation across enterprise systems)
- Spellbook (AI contract copilot for lawyers)
- Tipalti (AI-powered finance automation)
Healthcare & Biotech:
- August Health (modern EHR for senior living)
- Bluenote Health (AI infrastructure for life sciences)
- Dandelion Health (product development for clinical AI)
- Daybreak Health (mental health for kids/families)
- Knit Health (clinically intelligent generative AI)
- Pharos Health (analytics for care quality)
- Vistapath (AI diagnostics for pathology)
Climate & Sustainability:
- Heirloom Carbon (direct air capture at scale)
- Blueprint Power (buildings as power plants)
- Overstory (AI vegetation intelligence for grid resilience)
- Spring Cycle Energy (long-duration energy storage)
- Lumen Energy (rooftop energy revenue for buildings)
Consumer & Marketplace:
- Calm (meditation/sleep app - acquired)
- Lime (micromobility)
- Opendoor (digital real estate)
- Veho (e-commerce logistics)
Developer Tools & Infrastructure:
- Daily.co (video/audio chat API)
- Lantern (AI-powered outbound sales)
AI/Autonomous Systems:
- Minitap AI (agent framework for mobile automation)
- Orange Slice AI (AI agents for customer acquisition)
- Haptych (non-invasive neural interfaces)
- Hero Safety (wearable safety tech)
- Jacobi Robotics (robot arm programming)
- Upside Robotics (autonomous nitrogen management)
- Phinity (AI simulation for RL training)
Other Notable Sectors:
- Fintech/Payments: Tipalti, MainStreet, Proof Trading
- Education: Literati, Dreambound, Plusplus
- Legal Tech: Spellbook, Soxton (AI law firm), Unthread
- AdTech/Marketing: Kapiche, Delve (public affairs)
- PropTech: Opendoor, Zown (real estate), Ridley
- Content/Media: Ghetto Gastro, Felt Maps
Lead Tendency & Decision Process
Moxxie leads most of their investments and participates in follow-ons for strong performers. The firm demonstrates high conviction and commitment:
- Investment approach: Mix of leading and co-leading rounds
- Follow-on capability: 50% of fund reserved for follow-ons
- Decision process: Partnership-based with Katie Stanton as primary deal driver
- Speed: Founders cite same-day calls, rapid decision-making, and quick follow-through
Founder testimonials emphasize that Moxxie "moves fast, operates as one," suggesting a lean, collaborative partnership model rather than a committee-based process.
Operating Philosophy
What sets Moxxie apart from typical VCs:
Operational Expertise:
- Alex Roetter (SVP Engineering at Twitter, led ads team $0->$2.5B) handles ops, burn, shipping velocity
- Ashwin Lalendran (Apple Maps CV lead, AFRL autonomy) brings technical credibility for engineering-heavy startups
- Rob Goulding (scaled sales at Google and Twitter) leads go-to-market support
- Prateek Joshi (AI infrastructure expert, author, podcast host) provides technical guidance on AI/ML implementation
Network & Introductions:
- Katie's 15+ year operator background enables high-value intros
- Portfolio founders specifically cite "Katie's introductions as game-changers"
- One founder: "Moxxie is always my first call" for help or investor intros
- Network spans tech (Twitter, Google, Stripe), policy (Obama White House), and strategic advisors
Founder Support:
- Help with advisory board assembly
- Strategic hiring support (sourced first employees for portfolio companies)
- Storytelling and brand architecture guidance
- Pressure-testing major decisions
- Press and media connections
- Celebration and relationship building ("matcha ice cream celebrations")
Portfolio Performance & Notable Outcomes
Moxxie has generated meaningful exits and active portfolio:
Notable Acquired Companies:
- Adversa (AI security - acquired)
- Calm (meditation app - acquired, formerly unicorn)
- Carta (cap table management - acquired)
- August Health (senior living EHR - acquired)
- Felt Maps (web mapping - acquired)
- Clubhouse (audio social - acquired)
- Multiple healthcare exits (Dandelion, Knit, Quill AI)
Active Unicorn/Large-Scale Companies:
- Opendoor (public company, multi-billion dollar valuation)
- Lime (major scooter/bike-sharing player)
- Carta (highly-valued cap table SaaS, widely used)
- Calm (major wellness app)
Founder Preferences & Value Proposition
Based on portfolio and founder testimonials, Moxxie backs:
Founder Profile:
- Builders living in the future with bold vision
- Technical depth (particularly strong for engineering founders)
- Founders willing to partner deeply with investors
- Diverse backgrounds (Katie backed Ghetto Gastro, Dreambound focusing on upward mobility)
Value Beyond Capital:
- Rare combination of VC who "understand engineers" and product depth
- Operational hand-on-deck assistance
- Strategic network in tech, policy, and media
- Speed and decision-making agility
- Genuine care and relationship-building
Founder quote: "They understand founders, they understand engineering (rare in VC), and they lead with values that align deeply with ours. More than investors, they've become an extension of our team."
Weaknesses & Limitations
- Fund size constraint: $95M Fund III limits total capital deployment vs. mega-funds, may reduce follow-on capacity in high-growth scenarios
- Portfolio concentration: Focus on pre-seed/seed means limited ability to support major growth rounds
- Stage coverage: Not positioned for Series B+ investing
- Geographic: Primary focus on US (Bay Area bias evident), with selective European/APAC exposure
Market Position & Fund Status
Moxxie operates from a position of:
- Strong founder reputation and network
- Proven track record with 100+ portfolio companies over pre-Moxxie career
- Active fundraising and deployment (Fund III actively deploying)
- Increasing brand recognition (Katie speaking at TechCrunch Disrupt 2025 on Series A trends)
- Growing operational team with domain specialists
Fund Status: Actively deploying Fund III (closed 2024), with strong LP backing from Goldman Sachs Asset Management, Global Endowment Management, and Emerson Collective.
Conclusion
Moxxie Ventures represents a modern, founder-friendly early-stage VC approach combining Katie Stanton's deep operator experience with a team of technical specialists (Alex Roetter in ops, Ashwin in engineering, Rob in GTM, Prateek in AI). The fund's $95M Fund III is focused on pre-seed/seed companies across diverse sectors with particular strength in AI/ML, healthcare, climate tech, and enterprise software. What differentiates Moxxie is not just check size but genuine operational partnership—founders repeatedly cite the team's presence, speed, and ability to unlock meaningful introductions and strategic guidance. The concentration on 10-12 investments per year with 50% reserves suggests a high-conviction, portfolio-company-focused approach rather than a spray-and-pray model.