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Newion

newion.com · Amsterdam, Netherlands

“Pressure-test the coherence between a market problem, a product solution, and a viable sales path. Look for an underlying market shift and people who can lead the journey, distinguishing durable growth drivers from one-off effects.”

$1M – $10M
Check Size
Leads
Lead Tendency
$300M
AUM
01Investment Thesis

Pressure-test the coherence between a market problem, a product solution, and a viable sales path. Look for an underlying market shift and people who can lead the journey, distinguishing durable growth drivers from one-off effects.

02Investment Team
MR
Mathijs R. de Wit
Managing Partner
PW
Pieter Welten
Partner
FE
Fatin El Azear
CFO/Partner
DO
Dorus Olgers
Partner
PP
Patrick Polak
Partner, Fund I-IV
FC
Frank Claassen
Partner, Fund I-IV
LO
Lora Orlando
Analyst
AK
Anton Keller
Associate
GB
Giacomo Benatelli
Associate
NH
Nick Herts
Finance Associate
GZ
Geert Zanting
Controller
03F4 Research Brief

Newion Research

Investment Thesis

Newion is an Amsterdam-based venture capital firm investing in early-stage European B2B software companies. The firm's stated approach is to pressure-test the coherence between a market problem, a product solution, and a viable sales path before committing capital, looking for "an underlying market shift, and people who can lead the journey." Newion describes itself as investing case by case rather than against a rigid thesis template, prioritizing founder psychology and go-to-market discipline over pattern-matching.

Sector Focus

Across more than 50 portfolio investments since 2000, Newion has concentrated on enterprise/vertical SaaS, developer tools and data infrastructure, marketing and martech, HR and workforce tools, fintech and payments, legal/regtech, and a growing cluster of AI-native products (conversational AI, AI personalization, AI-powered professional-services tooling). Recent 2025-2026 investments lean into agentic AI and vertical automation: healthcare AI (TurnUp), GenAI marketing (nuwacom), AI customer support (Neople), and AI-driven professional services operations (Agileday).

Stage Focus

Newion invests primarily at Seed and Series A, occasionally participating in later follow-on rounds for existing portfolio companies (e.g., Parloa's Series C, Dexter Energy's growth round).

Check Size

Typical checks run EUR 1M-10M, with the firm noting it can participate in rounds up to roughly EUR 20M alongside co-investors.

Lead Tendency

Newion frequently leads or co-leads seed and Series A rounds (e.g., led Nopan's EUR 7.2M round; co-led Birdsview's EUR 2.5M seed with Fortino Ventures; led Agileday's EUR 6.4M Series A; co-led SEQUESTO's seed with Smartfin).

Recent Activity

Newion has been active through mid-2026: leading Nopan's EUR 7.2M round (July 2026) alongside follow-on investors Crane and Seedcamp; co-leading Birdsview's EUR 2.5M seed with Fortino Ventures (July 2026); leading Agileday's EUR 6.4M Series A (January 2026) with Specialist VC, Vendep Capital and Business Finland participating; and co-leading SEQUESTO's seed with Smartfin (January 2026). Portfolio companies Parloa (agentic AI customer service) and Dexter Energy (AI forecasting for renewables) both raised significant follow-on rounds in mid-2025 (Parloa's $120M Series C, Dexter's EUR 23M raise).

Fund Status

Newion is investing out of Newion IV, which had an oversubscribed EUR 130M initial close in October 2022 (over 50% larger than Fund III) with cornerstone LPs including BNP Paribas, PMV, the European Investment Fund, and family offices, with a final close targeted around EUR 140M. Across four funds the firm manages roughly EUR 300M.

Portfolio Highlights

Newion's portfolio spans 55+ companies since 2000 and includes three unicorns. Notable names include Collibra (data governance unicorn), Deliverect (restaurant tech, major exit trajectory), Parloa (agentic AI, unicorn-track), iWelcome (identity management, rebranded OneWelcome), Servoy and VIKTOR (low-code platforms), and CustomerGauge (NPS/CX platform). Several portfolio companies have been acquired or rebranded into larger platforms, including Roadmap (acquired by Emburse), PlayPass (acquired by Weezevent), and LeanApps (acquired by Keylane).

Team

  • Mathijs R. de Wit, Managing Partner - engineering background, focuses on founder psychology
  • Pieter Welten, Partner - 10+ years at Prime Ventures, tax law and international business background
  • Fatin El Azear, CFO/Partner - corporate finance background, prior VC experience at Rockstart
  • Dorus Olgers, Partner - operational startup experience, joined Newion 2018
  • Patrick Polak, Partner (Fund I-IV) - co-founder since 2000, aerospace engineering background
  • Frank Claassen, Partner (Fund I-IV) - joined 2005, 20+ years VC experience
  • Lora Orlando, Analyst - sustainable finance and climate change background, joined 2025
  • Anton Keller, Associate - management consulting background
  • Giacomo Benatelli, Associate - prior impact investing experience
  • Nick Herts, Finance Associate
  • Geert Zanting, Controller - joined 2003

Decision-making is partnership-based rather than solo-GP: the firm describes a "compact and dedicated" team that debates until reasoning is clear, aligns, and moves, rather than routing decisions through a formal investment committee structure.

Decision Process

Partnership-driven, with an emphasis on fast, direct answers to founders and heavy post-investment involvement (particularly in the first 12-18 months) on strategy and finance.

Founder Preferences

Newion favors founders who can articulate a clear underlying market shift and demonstrate they can lead the journey from early product-market fit through scale, with the firm's own diligence focused on distinguishing durable growth drivers from one-off effects.

Geographic Focus

Primarily Benelux, DACH, and Nordic Europe, with portfolio companies headquartered in the Netherlands, Belgium, Germany, Finland, Sweden, Denmark, and Luxembourg.

04Selected Portfolio
Climate & Sustainability
Dexter Energy·Oxxio
Enterprise Software
Lightbringer·Clockin·nuwacom·Koppla·PartsCloud·Churned·Neople·airfocus·Ellie.ai·delphai·Occtoo·VIKTOR·Alleo·Parloa Technologies·Prepr·Salonkee·Filestage·Objective Platform·Mediatool·Deliverect·APICBASE·ValueBlue·REXai·SwipeGuide·Emburse·PlayPass·TaxModel·DataStories·L1nda·CustomerGauge·Foleon·Reasult·Collibra·Mirror42·Servoy·XVR Simulation·LeanApps·Asysco·Wisdom TMLC·Propulsion·Minihouse·Birdsview·Agileday·SEQUESTO
Fintech & Payments
NjiaPay·Nopan
Healthcare & Digital Health
TurnUp·LegionellaDossier
Logistics & Supply Chain
Nallian
Marketing & Adtech
Passendo·The Next Ad
Media & Entertainment
24i
Security & Cybersecurity
iWelcome
Travel & Hospitality
Q-GO
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (7) →
Co-led Birdsview's EUR 2.5M seed round alongside lead investor Fortino Ventures.
INVESTMENT·newion.com
JUL 2026
Led Nopan's EUR 7.2M round for merchant payments infrastructure, with Crane and Seedcamp participating as follow-on investors.
INVESTMENT·newion.com
JUL 2026
Co-led SEQUESTO's seed round together with Smartfin.
INVESTMENT·newion.com
JAN 2026
Led Agileday's EUR 6.4M Series A, with Specialist VC, Vendep Capital and Business Finland also participating.
INVESTMENT·tech.eu+1
JAN 2026
Portfolio company Dexter Energy raised EUR 23M to scale AI-powered forecasting and trade optimization for renewables and batteries.
MILESTONE·newion.com
JUL 2025
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Quick Reference
Check Size
$1M – $10M
Stages
Seed · Series A
AUM
$300M
Decision
Partnership
Warm Intro
Not Required
Involvement
Board Seat
Location
Amsterdam, Netherlands
Sector Focus
Fintech & PaymentsReal Estate & PropTechClimate & SustainabilityEnterprise SoftwareHR Tech & Future Of WorkFood & BeverageDeveloper Tools & InfrastructureSecurity & CybersecurityMarketing & AdtechMedia & EntertainmentHealthcare & Digital HealthLegal & Regtech
Models
B2B SaaSVertical SoftwareMarketing TechnologyFintech
Technology
AI/ML
See all Fintech & Payments investors →See all Real Estate & PropTech investors →See all Climate & Sustainability investors →
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Focus Areas
Fintech & PaymentsReal Estate & PropTechClimate & SustainabilityEnterprise SoftwareHR Tech & Future Of WorkFood & BeverageDeveloper Tools & InfrastructureSecurity & CybersecurityMarketing & AdtechMedia & EntertainmentHealthcare & Digital HealthLegal & Regtech

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F4 Intelligence Report · Last Researched August 29, 2026F4 Research Engine