Press On Ventures Research
Investment Thesis
Press On Ventures is an early-stage consumer venture firm that backs founders it describes as resilient and building transformative consumer businesses across health, well-being, and experiences. Its public thesis is titled "The next wave of AI is consumer." The firm argues that as the generative-AI cycle matures, the easy enterprise trade is largely priced in, and the next leg of value creation will be in consumer. Its one-line summary is "Consumers don't buy AI, they buy better products."
The thesis has two parts. The first is AI-enabled product experiences: companies whose product is fundamentally ten times better because of AI, and products that could not have existed two years ago. The site cites Feno (a smart toothbrush with an oral scanner), 10Beauty (a computer-vision robotic manicure) and Magic Story (personalized children's media). The second is AI-leveraged operators: consumer-product teams that use AI across go-to-market, creative and operations to compress years of burn into months of disciplined execution. The site cites Jacob Bar, Gato and SipMargs.
Stage Focus
The portfolio page says the firm partners early, from pre-seed through Series A. No fund-level stage table is published beyond that statement.
Check Size
No check size, fund size or target ownership is published on the firm's site. No reliable third-party source for fund size was found in a web search, so these fields are left empty rather than guessed.
Lead Tendency
Not stated. Portfolio press shows other lead investors in some rounds (for example Cedars-Sinai Health Ventures led Rhythm Science's Series A), so lead tendency is recorded as unknown.
Recent Activity
The press page lists a steady stream of portfolio news through November 2026. 10Beauty raised $23.5M (WWD, June 2026) and acquired Nimble (Business Wire, October 2026). Rhythm Science announced a $6M Series A (May 2026). Vuelo raised £56M (March 2026) and was ranked #100 on the Sifted Consumer 100. Sazerac took an equity stake in SipMargs and began national distribution (May 2026). Cofertility's frozen egg donation program joined the Progyny network (October 2026). TechCrunch covered Helix.ID's voice verification technology on November 11, 2026. Fund status is not disclosed.
Portfolio Highlights
The firm lists 13 companies, six under Health & Well-Being and seven under Travel & Experiential:
- 10Beauty: automated robotic manicure, rolling out at Ulta
- Cofertility: free egg freezing in exchange for donation
- Feno: AI smart toothbrush and oral health monitoring
- Jacob Bar: clean-label protein bar
- Rhythm Science: AI-assisted virtual cardiac care
- Gato: premium chocolate-covered dates
- Helix.ID: on-device voice-based human verification
- Magic Story: AI-personalized children's books
- Scout: AI shopping agent
- SipMargs: premium ready-to-drink margaritas
- Skylark: luxury travel booking platform
- Snapfix: photo-first property maintenance app
- Vuelo: UK AI-native travel and payments platform
The portfolio page did not name the firm's round or stage in any company, so no stage-at-investment values are recorded.
Team
- Willie Litvack, Founder & General Partner: two-time founder. Co-founded and scaled SquadUP for a decade (acquired by Performant Capital in 2023) and TrialTech Medical (acquired 2020), then was Principal at Share Ventures. Duke and UCLA Anderson.
- Sean Tolkin, Founder & General Partner: operator in travel and hospitality with 14+ years on the leadership team of World Travel Holdings (Cruises.com, Dream Vacations). Duke and Cornell Hotel School.
- Madeline Litvack, Head of Product
- Nikhil Bhambi, Venture Associate
- Mukul Anand, Venture Analyst
- Sam Christey, Head of Investor Relations
- Gianna Orozco, Fractional Controller and Tucker Curtis, Operations
The firm also references a venture partner and advisor network across consumer markets.
Decision Process
Not disclosed. Two founding general partners run the firm, so a partnership model is the most likely structure, but this is not confirmed on the site.
Founder Preferences
Resilient founders building consumer products that are materially better because of AI, and lean teams that use AI to run go-to-market and operations efficiently. The GPs are founders and operators themselves, and the site says they surround founders with operators, advisors and a venture partner network.
Geographic Focus
No geographic mandate is stated. The portfolio is mostly US-based with at least two European companies (Vuelo in the UK, Snapfix in Ireland). Headquarters location is not stated on the site and is left empty.