7 VC firms investing in e-commerce & marketplaces and marketing & adtech at the Series B stage.
F4 Fund tracks 7 VC firms that actively invest in e-commerce & marketplaces + marketing & adtech at the Series B stage, with check sizes ranging from $500K – $100M (median: $6M – $6M). As of June 2026, and 100% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,358+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ NewRoad Capital Partners Operator-led growth equity firm investing in demand-driven companies in Supply Chain & Logistics, Retail Tech/CPG, and Marketing Technology. Partners with founders who have proven product-market fit and are ready to scale with hands-on operational support from the NewRoad team's 300+ years of combined operating experience. Bentonville, AR | $5M – $20M | 23 | Leads | Active | ~1 mo | — |
| 2 | ▶ The Raine Group Raine invests at the intersection of Sports, Content, Music, and Gaming — sectors they believe will compound from globalization and secular technology shifts. Their integrated merchant bank model combines proprietary deal flow from advisory relationships with deep sector expertise and a global network, allowing them to add unique strategic value as investors. New York | $1M – $100M | 51 | Leads | Active | ~2 mo | Open |
| 3 | ▶ Accel Partner with exceptional teams building transformative technology companies across all stages San Francisco | $2M – $10M | 127 | Both | Active | — | — |
| 4 | ▶ mediaforgrowth (MFG) Consumer brand growth is fundamentally a media distribution challenge. By syndicating tier-1 media inventory from 20+ broadcast and digital partners in exchange for equity, MFG gives growth-stage challenger brands access to premium advertising at startup-compatible economics. Brand has become the new performance—as AI reshapes discovery, consumers only search for brands they already know. London | $1M – $5M | 5 | Both | Active | ~2 mo | — |
| 5 | ▶ R136 Ventures Identifies inflection points through proprietary Discovery Engine and backs founders who see opportunities others miss. Focuses on AI-driven transformation of B2B software and financial services, with deep technical due diligence analyzing 250+ data points. Woodside, CA | $2M – $20M | 40 | Both | Active | ~1 mo | Open |
| 6 | ▶ Bling Capital The hardest thing in seed is finding product-market fit. We help you find it. If you already have product-market fit, we will help you scale. We partner with exceptionally ambitious founders for the long run and provide capital combined with operational expertise through our 100+ member Product Council. San Francisco | $500K – $3M | 33 | Leads | Active | ~2 mo | Open |
| 7 | ▶ Evolution Venture Capital Partners Culture-Tech companies that disrupt and define how we live, work, play, and interact with the world every day. We invest in passionate founders building transformative products that change cultural behaviors. New York | $500K – $6M | 28 | Leads | Active | ~1 wk | Open |
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What other sectors do these firms also invest in?
F4 Fund tracks 7 VC firms that actively invest in e-commerce & marketplaces + marketing & adtech at the Series B stage. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for series b e-commerce & marketplaces + marketing & adtech investors is $6M – $6M, with a full range from $500K – $100M. The distribution breaks down as: 1 firms in the $1M-$2M range, 2 firms in the $2M-$5M range, 1 firms in the $5M-$10M range, 3 firms in the $10M+ range.
Among the 7 firms tracked, 100% lead or co-lead rounds. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best series b e-commerce & marketplaces + marketing & adtech investors combine domain expertise with an active portfolio in the space. Among these firms, 0% prefer warm introductions, and the average firm has 44 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.