14 VC firms investing in e-commerce & marketplaces and travel & hospitality at the Pre-Seed stage.
F4 Fund tracks 14 VC firms that actively invest in e-commerce & marketplaces + travel & hospitality at the Pre-Seed stage, with check sizes ranging from $25K – $50M (median: $625K – $625K). As of July 2026, and 79% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,365+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ Structure Capital Invest in companies that create the zero waste economy by leveraging under-utilized assets. We back founders fueled by ideas and ideals who seek impact beyond financial returns—solving real economic and environmental problems through the sharing economy. We provide capital, strategic guidance, operational support, and access to our extensive network spanning media, entertainment, technology, and policy. | $250K – $3M | 15 | Leads | Active | ~2 wks | Req'd |
| 2 | ▶ JAM Fund Back underestimated founders with something to prove who are disrupting large markets. Emphasizes geographic arbitrage in emerging markets (Africa, LATAM, Asia) where founder quality is exceptional but capital access is limited. Los Angeles | $500K – $20M | 58 | Leads | Active | ~2 wks | Open |
| 3 | ▶ Unpopular Ventures Invest in the smartest people, regardless of what they're building, especially if the idea sounds bad in the beginning. Focus on exceptional founders in overlooked markets and non-consensus businesses. Optimize for founder quality over sector fit. San Francisco | $25K – $1M | 41 | Leads | Active | ~1 wk | Open |
| 4 | ▶ Montage Ventures Montage Ventures aims to support radical thinkers who are bringing new ideas and platforms to foster change within the financial services, commerce and health sectors, leveraging AI as a key transformative agent. | $250K – $1M | 51 | — | 1mo | — | — |
| 5 | ▶ Antler Backing exceptional people at the very start of their journey. We support founders from inception to scale through our global residency programs, providing capital, mentorship, and access to a network of 1,500+ companies across six continents. | $125K – $500K | 28 | Leads | Active | ~2 wks | Open |
| 6 | ▶ Hobart Ventures Consumer tech is chronically undervalued. Community sits at the center of the best consumer businesses. Hobart backs founders building deeper connections, enabling everyday consumers to achieve more, and reimagining how people move and travel — prioritizing subscription and marketplace models with community-driven network effects. Los Angeles | $150K – $300K | 9 | Leads | Active | ~1 mo | Open |
| 7 | ▶ Backstage Capital Underestimated founders are systematically mispriced assets that create alpha rather than requiring concessionary returns. We invest in the very best founders who identify as women, people of color, or LGBTQ, treating capital allocation as activism. Los Angeles | $50K – $500K | 30 | Follows | Active | ~2 wks | Open |
| 8 | ▶ Expa We build category-defining companies through a combination of design, product, operations, and capital. We identify market gaps, pair brilliant founders with Expa's studio resources, and help them build companies that reshape entire industries. San Francisco | $500K – $5M | 60 | Leads | Active | ~1 wk | Open |
| 9 | ▶ Goodwater Capital Consumer technology has the power to measurably improve billions of lives across the globe. We invest in exceptional entrepreneurs building digital utilities that provide better access to housing, healthcare, food, financial services, transportation, education, and entertainment globally. Burlingame, California | $5M – $50M | 29 | Leads | Active | ~1 mo | Req'd |
| 10 | ▶ Strong Ventures Back resilient founders building category-defining companies. Leverage Korea's cultural wave for global expansion. When others say 'no', we find the 'yes'. Los Angeles | $500K – $5M | 33 | Both | Active | ~2 wks | Open |
| 11 | ▶ Fireroad Ventures Back founders solving existential problems for small and medium-sized businesses in contracting, healthcare, hospitality, and other local industries. Focus on applied AI for service sectors and SMBs, backing founders with deep operational knowledge of the markets they serve. Cincinnati | $25K – $250K | 11 | Follows | Active | — | — |
| 12 | ▶ Origins Fund Origins backs legendary consumer founders with an unfair advantage from pre-seed to series A. We combine venture capital with the power of celebrity and athlete influence, providing not just capital but access to 160M+ social media followers through our limited partners for user acquisition and brand amplification. New York | $100K – $500K | 21 | Leads | Active | ~2 wks | Req'd |
| 13 | ▶ Evolution Venture Capital Partners Culture-Tech companies that disrupt and define how we live, work, play, and interact with the world every day. We invest in passionate founders building transformative products that change cultural behaviors. New York | $500K – $6M | 28 | Leads | Active | ~1 wk | Open |
| 14 | ▶ TheoryForge Operator-led fund investing in ambitious founders building transformative AI applications. We partner with technical founders who understand AI/ML deeply and are solving real customer problems with capital efficiency. Great product is always the best marketing. | $200K – $500K | 38 | Both | Active | ~2 wks | Req'd |
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Firms that frequently co-invest with investors on this page
F4 Fund tracks 14 VC firms that actively invest in e-commerce & marketplaces + travel & hospitality at the Pre-Seed stage. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for pre-seed e-commerce & marketplaces + travel & hospitality investors is $625K – $625K, with a full range from $25K – $50M. The distribution breaks down as: 6 firms in the <$500K range, 2 firms in the $500K-$1M range, 1 firms in the $1M-$2M range, 3 firms in the $2M-$5M range, 2 firms in the $10M+ range.
Among the 14 firms tracked, 79% lead or co-lead rounds, and 14% typically follow. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best pre-seed e-commerce & marketplaces + travel & hospitality investors combine domain expertise with an active portfolio in the space. Among these firms, 33% prefer warm introductions, and the average firm has 32 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.