India-first, value-oriented home goods retailer offering products across home decor, kitchen and tableware, bedding, baby care, gardening, fitness, and storage
India-first, value-oriented home goods retailer offering products across home decor, kitchen and tableware, bedding, baby care, gardening, fitness, and storage. It also pursued a Thrasio-style e-commerce aggregator model, acquiring and consolidating online consumer brands. Founded in 2021 and based in Bengaluru, India; reported news in 2025 indicated severe financial distress and possible insolvency.