AlgoLift developed a data-science-driven marketing investment platform and automated ROAS optimization engine for mobile app advertisers
AlgoLift developed a data-science-driven marketing investment platform and automated ROAS optimization engine for mobile app advertisers. Its proprietary algorithms forecast customer lifetime value and guide cross-channel marketing budgets and user acquisition. The platform served gaming and non-gaming app developers and developed probabilistic attribution solutions designed to work amid mobile privacy and device-ID changes. Acquired by Vungle in 2020.