MXL Sports & Entertainment

MXL Sports & Entertainment is a full-service sports and talent management agency built for the modern athlete, influencer, and creator. The landscape has fundamentally changed. Today's athletes are no longer defined solely by performance. They are creators, brand builders, and entrepreneurs—yet much of the industry still relies on an outdated, transactional model of representation. MXL was built for this new reality. For more than 15 years, our leadership has built businesses and brands from the ground up, developing and executing high-impact marketing and social-digital strategies for hundreds of companies, athletes, and creators. That experience informs everything we do. We approach representation with a builder's mindset, focused on long-term value rather than short-term wins. We don't just negotiate opportunities. We help talent build platforms, grow audiences, and create lasting brand equity—on and off the court or field. What sets MXL apart is our fully integrated approach. We combine traditional representation with brand strategy, content development, public relations, sponsorship and partnership strategy, and monetization support. We work alongside our clients as true strategic partners, helping them think beyond endorsements and toward ownership, leverage, and life after sport or content creation. Education is central to our mission. Through the MXL Athlete & Creator Education Initiative, we equip athletes and creators with the knowledge and tools needed to understand branding, new media, content strategy, monetization, and long-term career and financial planning. Our goal is to empower talent to make informed decisions and build legacies that endure. MXL represents athletes, influencers, and creators who want more than representation—they want direction, strategy, and control over their future. This is athlete, influencer, and creator management built for today's creator economy. This is the next evolution of representation.