PARAT provides first-party customer data to food retailers and FMCG brands via the Apple & Google Wallet
PARAT provides first-party customer data to food retailers and FMCG brands via the Apple & Google Wallet. We collect, clean, and analyze this data to deliver actionable insights on shopper categories, purchasing power estimates, and competitive landscapes. Building on this data, our agentic AI systems create personalized offers for each customer based on their purchasing history.