An Agent-Led Growth (ALG) platform that captures and nurtures B2B demand by deploying AI agents that deliver product walkthroughs, run deep discovery, and communicate value to self-serve buyers
An Agent-Led Growth (ALG) platform that captures and nurtures B2B demand by deploying AI agents that deliver product walkthroughs, run deep discovery, and communicate value to self-serve buyers. Agents work together as a team across the full buying journey, from first engagement through to lead handoff or self-service sign-up. Buyers avoid sellers for most of their buying journey and go fully self-service, a trend that predates LLMs (G2, Gartner, Capterra, Slack groups, GitHub) and has accelerated with mainstream AI. Most AI solutions in the space automate backend work for sellers (meeting prep, call summaries, outbound sequencing), but few have become the customer-facing frontline agent itself. Legacy AI SDR tools failed because buyers don't show up to be qualified, they show up to learn. Propello is built buyer-led from day one, focused on deep AI-powered exploration and demo, not qualification and scheduling. Idan: 13+ years leading B2B SaaS sales teams, grew Anagog from $200K to $7M ARR as VP Sales/CRO, #1 seller at LivePerson. Omri (CPO): 8+ years scaling global sales teams, hired and managed by Idan at LivePerson. Roi (CTO): built agentic systems at Mastercard's innovation lab and at Amdocs for telecom enterprises. The team combines deep sales domain expertise with hands-on AI engineering experience shipping into complex enterprise environments. Three things converged: (1) AI costs have dropped sharply, making deep buyer-exploration agents economically viable for the first time. (2) Marketing teams are shifting from measuring lead volume to lead quality and closed-deal conversion, creating urgency to adopt new demand-capture models as website conversion falls below 2%. (3) Consumer AI habits (chatbots, LLMs) have normalized agent interactions across retail, support, and search, eroding B2B buyer resistance to engaging with an AI before a human. Incumbents face an internal conflict adopting a frontline AI agent that could compete with their own sales pipeline, keeping the category open for a new entrant.
B2B SaaS companies invest significantly in marketing to drive buyers to their digital assets, yet only a small fraction of visitors convert via traditional "Book a Demo" forms. This results in significant lost opportunities and protects seller capacity by requiring qualification first, rather than letting buyers explore organically.
Propello provides buyer-facing AI agents that can deliver product walkthroughs, run deep discovery, and communicate value based on what the buyer actually cares about, from initial engagement to self-service sign-up. These agents work together as a team to handle buyer interactions beyond the first touchpoint, turning objections into opportunities for further engagement.
3 founders including Founder / GP, CEO / Founder, Co-founder / COO