Remind

An app, browser extension, and dashboard that captures data from visual references at source (screenshots of product pages, ads, social posts), structures it with OCR and multimodal AI, and makes it shareable for beauty and fashion GTM teams. Replaces the manual capture-transfer-compile workflow with structured, searchable insights. The GTM workflow in beauty and fashion DTC brands is fragmented by default: teams capture from dozens of platforms, transfer manually via Slack/Whatsapp/email, then compile into slides or Figma. No one has built a purpose-built tool that connects market signal capture to brand protection in one flow. Generalist tools (Miro, Bynder, WGSN) handle one piece but not the full loop. The habit of taking screenshots already exists; the structure doesn't. Benjamin came from inside the industry, having taken cosmetic products from concept to shelf (40 SKUs) and worked at Maelys Cosmetics. He's lived the capture-transfer-compile pain firsthand and interviewed GTM teams at Sabon, Dr. Fisher, L'Oreal, and Maelys to validate the workflow. He knows the decision patterns, the hidden $500k/year cost, and how R&D, marketing, and C-level actually operate. Generalist AI vision tools are starting to move into this space, but none connect market signal to brand protection specifically. There's a first-mover slot in a niche where the habit (screenshotting) already exists at massive scale. The vertical focus lets Remind build a moat through structured memory and team collaboration that generalists won't replicate easily.