Sellara is building the workflow automation layer for financial institutions. We automate repetitive, manual workflows across the front, middle, and back offices of banks, broker-dealers, hedge funds, asset managers, and wealth managers, making complex financial workflows feel automatic the way they should have been built from the start. Most institutions still rely on human-driven processes, especially in capital markets, where trade recaps, allocations, reconciliations, and controls are still stitched together manually. Sellara sits on top of your existing systems and transforms unstructured inputs such as chats, trade recaps, emails, CSVs, and PDFs into structured, verified, and auditable outputs in real time. No rebuild. No system replacement. Just workflows that run themselves. Backed by a16z Speedrun and leading Wall Street veterans.

Sellara is building the workflow automation layer for financial institutions. We automate repetitive, manual workflows across the front, middle, and back offices of banks, broker-dealers, hedge funds, asset managers, and wealth managers, making complex financial workflows feel automatic the way they should have been built from the start. Most institutions still rely on human-driven processes, especially in capital markets, where trade recaps, allocations, reconciliations, and controls are still stitched together manually. Sellara sits on top of your existing systems and transforms unstructured inputs such as chats, trade recaps, emails, CSVs, and PDFs into structured, verified, and auditable outputs in real time. No rebuild. No system replacement. Just workflows that run themselves. Backed by a16z Speedrun and leading Wall Street veterans.