Most people only get snapshots of their physical life
Most people only get snapshots of their physical life. A trainer sees you for an hour a week. A wearable tracks a handful of signals. But nearly everything your body does happens between those moments. Our first product is Brodie, the persistent coaching agent in iMessage that coaches you to anything you want to do with your body. Dunk on your friend. Hit your first pull-up. Get lean for a wedding in six months. Take your first fight. Brodie learns what you’re chasing and coaches you every day until you get there. He scores your form from video, coaches you live over FaceTime and remembers your goals, injuries and history. He texts you first, checks whether the fix worked, turns your group chat into a scoreboard, orders food that hits your macros and grabs you a gym pass when you’re working too late for your usual gym. From MMA to Pilates, one coach for every goal, who gets better the longer you’re together.