A global B2B research and advisory firm providing subscription-based research, benchmarking, consulting, and learning services to improve marketing, sales, and product performance
A global B2B research and advisory firm providing subscription-based research, benchmarking, consulting, and learning services to improve marketing, sales, and product performance. Known for its Demand Waterfall and other go-to-market frameworks; acquired by Forrester in 2018, with the deal closing in 2019.