Them AI is a consumer research and decision platform that helps brands test launch decisions before they spend on production or media
Them AI is a consumer research and decision platform that helps brands test launch decisions before they spend on production or media. Them AI is a product from Them Labs, Inc. Most launch calls (campaigns, positioning, pricing, creative, and creator picks) are still made on gut feel, then validated too late and too expensively. Them AI changes the order. We build synthetic consumer "twins" from real market and audience signals, so teams can ask them, watch them react, and consult them before committing budget. Then your real audience verifies the call, and every logged outcome makes the panel sharper for your brand over time. With Them AI, teams can: - Build synthetic consumer segments from market signals, customer context, and category data. - Run virtual focus groups against ads, hooks, claims, pricing, and positioning. - Validate messaging and surface objections before launch. - Compare competitors and find white space. - Verify the read with your real community through brand twins and AI-led interviews. - Rank creators by audience fit, trust, and predicted resonance, not just reach. - Turn every simulation into clear, inspectable launch decisions: ship, iterate, or hold. - Calibrate against real outcomes, so accuracy compounds with every launch. The result is faster, sharper, evidence-backed decisions, with a transparent trail your team can review. Them AI is built for pre-launch research without turning customer records into model prompts: simulations use synthetic panels and aggregate patterns, never scraped real people. Who it is for: brand, product, research, growth, and media teams that need early consumer signal before they spend. Learn more at https://usethem.ai or reach us at [email protected].