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Alpaca VC

alpaca.vc · New York, New York

“We invest in technology companies that reshape foundational industries – real estate, commerce, manufacturing, energy, logistics, and agriculture. Founded by entrepreneurs for entrepreneurs, we bring operational guidance, strategic insights from proprietary Field Studies research, and downstream capital access.”

$500K – $5M
Check Size
Leads & Follows
Lead Tendency
~2 Weeks
Timeline
01Investment Thesis

We believe the startup journey is better together, providing hands-on support to exceptional founders building enduring companies.

Exclusion Criteria

We avoid consumer-only plays without structural advantages. Not interested in teams lacking operational discipline or founders unwilling to take guidance. We pass on shallow technologies, commodity businesses, and founders primarily motivated by quick exits.

02Investment Team
RF
Ryan Freedman
General Partner
AP
Aubrie Pagano
General Partner
DG
David Goldberg
General Partner
DF
Daniel Fetner
General Partner
JJ
Josh Jagota
Principal
RU
Ray Updyke
Senior VP Operations & Finance
LS
Lorraine Sanders
Head of Content
03F4 Research Brief

Alpaca VC Research

Alpaca VC is a founder-focused venture capital firm specializing in the intersection of the physical and digital worlds. Founded in 2012 by former entrepreneurs who deeply understand the startup journey, Alpaca backs technology companies that reshape foundational industries: real estate, commerce, manufacturing, energy, logistics, and agriculture.

Investment Thesis & Vision

Their core conviction is that founders are the best leaders, and they provide not just capital but operational guidance, strategic connections, and downstream capital access to help founders scale from 0 to 1 and beyond. The firm's thematic approach is research-driven through their proprietary Field Studies program, which systematically investigates industries to identify white space and emerging opportunities. Their investment philosophy centers on the principle that 'the startup journey is better together' – they view themselves as deep partners committed to long-term value creation rather than quick exits.

Investment Focus & Sectors

Alpaca VC maintains a broad mandate spanning multiple foundational industries including:

  • Real Estate (PropTech): Construction technology, real estate marketplaces, smart access systems, commercial appraisals, property management, and home equity financing (Compass, Crexi, Latch, Point, Prevu, Bonus Homes, HouseCanary)
  • Commerce Enablement: Supply chain optimization, e-commerce infrastructure, marketplace platforms, and consumer goods (Transfix, Pack, TOOLBX, Chicory)
  • Logistics & Supply Chain: Freight matching, warehouse automation, and last-mile delivery (Fetch Package, Ocean Freight Exchange)
  • Energy & Sustainability: Renewable infrastructure, EV charging, and carbon reduction (Public Grid, Xeal, Carbon Title, EV Realty)
  • Consumer & Commerce: ClassPass, Monument, Minibar Delivery, Morty, Zopa, Zeel
  • Advanced Manufacturing & Robotics: Diamond Age (robotics), Applied Atomics (SMRs), automation platforms
  • Agriculture & Food: Brad's Plant Based, Imperfect Foods
  • Web3 & Gaming: Sandbox, Gameflip, Venly, Animoca Brands

Stage Focus & Check Size

Early Stage (Primary): Pre-seed and seed-stage investments of $500K-$2M for startups with exceptional founder-market fit. Growth Stage (Secondary): Series B and beyond at $2M-$5M. Total fund commitments exceed $194M with Fund III ($78M) closed October 2023.

Team & Leadership

Ryan Freedman (GP): Co-founder of Alpaca VC, CEO of Corigin ($600M AUM real estate firm), pioneer of co-living space, co-founder of Coral Capital ($1.5B in small business financing).

Aubrie Pagano (GP): Serial commerce operator, founder and sold Bow & Drape (acquired by Win Brands 2019, 350+ retail locations), angel investor at XFactor Ventures.

David Goldberg (GP): Co-founder of Alpaca VC, former CEO of FreshNeck (subscription neckwear), former ADV prosecutor and investment banker.

Daniel Fetner (GP): Two-time founder, co-founded Soil Connect (soil/aggregates marketplace), deep PropTech expertise, Real Estate Private Equity and Investment Banking background.

Josh Jagota (Principal): MBA from Wharton, led team at The MBA Fund, first employee/Chief of Staff at Dwelling, previously at Betterment ($50B AUM).

Ray Updyke (Senior VP Operations & Finance): Former CFO/CCO of Ampfield Management, Jefferies experience, CPA and CFA charterholder.

Lorraine Sanders (Head of Content): Longtime journalist (15+ years startup coverage), podcast host (400K+ downloads), content creator for Kayak/Travelocity.

Lead Tendency & Decision Process

Alpaca VC both leads and follows rounds depending on stage. At early stage (Seed) they frequently lead, bringing operator expertise to structure rounds. Partnership-focused decision process: GPs make decisions based on founder quality, market timing, and operational fit.

Recent Activity & Fund Status

Fund III ($78M) actively deploying with recent investments: Ultimarii (Sep 2025), Applied Atomics (SMRs), Autopoiesis Sciences (AI superintelligence), Optiversal (AI retail), Transfix (logistics AI), OpenSpace (construction analytics).

Notable exits: Compass (IPO candidate), LendingClub (scale), ClassPass (millions of members), Minibar (M&A), Wheels Up, Monument.

Founder Preferences & Engagement

Seek founders with: entrepreneurial DNA, operational excellence, market insight, coachability, long-term vision. Support includes strategic capital, downstream capital access, operational guidance, customer introductions, and OneHerd portfolio ecosystem access.

Geographic Focus

Headquarters: New York, New York. Primary markets: US (NYC, Silicon Valley, emerging hubs) with selective international focus. Strong investment across foundational industries globally.

04Selected Portfolio
Biotech & Life Sciences
Latch
Consumer Apps & Social
ClassPass·Renoviso·Lex
Crypto & Web3
Sandbox
E-commerce & Marketplaces
Prevu·Packdigital.Com·Minibar Delivery·Arrive·CoLife·Gameflip·Imperfect Foods·The Inside·Pair Eyewear·Placeholder·Table22·Tapstitch·Trade Hounds·Venly·Earth AI
Energy & Power
Public Grid·Applied Atomics
Enterprise Software
Toolbx·OpenSpace·Optiversal·Acelab·Inveterate·Poshly·Ultimarii·North·Brilliant Harvest
Fintech & Payments
Point·Morty·Zopa·ClassWallet·Foyer·Kashable·LendingClub·Mighty·Vatic Labs·Rent.app
Food & Beverage
The Yay Company
Gaming
Carbon Title
Healthcare & Digital Health
Monument·Zeel·Autopoiesis Sciences·Core·Trially
HR Tech & Future of Work
Tealhq
Insurance
Belay
Logistics & Supply Chain
Transfix·Amplio·Fetch Package·Mayple·Ocean Freight Exchange·EV Realty·Amplio Technologies
Manufacturing & Industrial
Diamond Age
Marketing & Adtech
Chicory
Mobility & Transportation
Xeal
Real Estate & PropTech
Compass·CREXi·Bonus·HouseCanary·Bowery
Travel & Hospitality
Getaway·Mozio·Wheels Up
Other
BinStar·Brad's Plant Based·Swoops·Animocabrands
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (15) →
Published a Field Study on U.S. power availability as an investable theme for foundational industries.
ESSAY·alpaca.vc
Added recently
Participated in Applied Atomics' $8.3M seed round to advance full-stack nuclear power plant deployment.
INVESTMENT·globenewswire.com
MAR 2026
Participated in Brilliant Harvest's $4M seed round for AI-powered customer experience in heavy equipment service.
INVESTMENT·calgary.tech
FEB 2026
Portfolio company Prevu was acquired by reAlpha Tech Corp. (Nasdaq: AIRE) to expand its multi-state real estate and mortgage footprint.
EXIT·ir.realpha.com
NOV 25, 2025
Participated in Trially's $4.7M seed round for clinical trial recruitment automation.
INVESTMENT·businesswire.com
SEP 2025
06Frequent co-investors
EV
Expansion Venture Capital
Both backed 4 of the same companies
Bowery, ClassPass, Latch, Transfix
I
irrvrntVC
Both backed 3 of the same companies
Tapstitch, Mayple, Packdigital.Com
M
MetaProp
Both backed 3 of the same companies
Bowery, Latch, Morty
NC
Navitas Capital
Both backed 3 of the same companies
Acelab, Bowery, OpenSpace
ST
Suffolk Technologies
Both backed 3 of the same companies
OpenSpace, Trade Hounds, Diamond Age
Find the investors for your round→
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Expa
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Quick Reference
Check Size
$500K – $5M
Stages
Pre-Seed · Seed · Series A · Series B
Decision
Partnership · ~2 Weeks
Warm Intro
Not Required
Involvement
Advisor
Location
New York, New York
Sector Focus
Real Estate & PropTechManufacturing & IndustrialE-Commerce & MarketplacesLogistics & Supply ChainClimate & SustainabilityEnterprise Software
Models
B2B SaaSMarketplaceHardwareDeep Tech
Technology
AI/MLHardwareInfrastructure
See all Real Estate & PropTech investors →See all Manufacturing & Industrial investors →See all E-commerce & Marketplaces investors →
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Focus Areas
Real Estate & PropTechManufacturing & IndustrialE-Commerce & MarketplacesLogistics & Supply ChainClimate & SustainabilityEnterprise Software

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F4 Intelligence Report · Last Researched August 6, 2026F4 Research Engine