Craft Ventures

Craft Ventures Research

Investment Thesis

Craft Ventures invests in exceptional B2B technology founders building market-defining products. The firm, founded by David Sacks and other veteran operators, believes the best venture outcomes come from teams led by founders with deep domain expertise who understand their markets fundamentally. Craft positions itself as a "low maintenance but high value-add" firm that provides not just capital but operational expertise, talent networks, and proven playbooks learned from building multiple unicorn companies.

Sector Focus

Craft Ventures invests exclusively in B2B technology across multiple verticals:

Enterprise Software & SaaS:

• Workflow automation and productivity tools (ClickUp, Supabase)
• Vertical SaaS and industry-specific solutions
• Security and compliance platforms (Vanta, Upwind Security)
• Data infrastructure and analytics tools

Developer Tools & Infrastructure:

• Cloud infrastructure and platform tools
• API platforms and developer experience
• DevOps and CI/CD solutions
• Database infrastructure

Consumer Technology:

• Selective investments in consumer applications (Lyft, Uber, Airbnb, Eventbrite all early)
• Consumer-enterprise hybrids

The firm explicitly focuses on companies with potential for unicorn outcomes and long-term value creation rather than quick exits.

Stage Focus

Craft primarily invests at early stages but across a broad range:

• Angel/Seed: Strong focus on early founders with traction
• Venture rounds: Series A and Series B follow-ons are common
• Growth: Selective Series C and later for breakout portfolio companies

The firm led the successful closing of $1.32 billion across Craft Ventures IV and Growth II funds in November 2023, indicating capacity for larger ownership stakes and growth-stage follow-ons.

Check Size

Typical investment range: $500K - $10M+

• Seed: $500K-$3M for early teams
• Series A/B: $3M-$10M+ for scaling companies
• Growth investments: $10M+ for proven portfolio companies

The firm writes checks across a wide range depending on opportunity and stage, with strong reserve capacity for follow-ons.

Lead Tendency

Craft leads and co-leads early rounds. Their position in numerous seed/angel investments across their 350+ portfolio companies demonstrates their willingness to take lead positions at early stages. Recent activity includes leading investments in emerging companies while also participating in larger Series B rounds for portfolio companies.

Recent Activity

Fund IV is actively deploying with recent investments including:

• January 2026: Participated in Upwind Security Series B ($100M round)
• December 2025: Investments in Resemble AI and other portfolio companies
• Q4 2025: Continued active deployment across enterprise software, developer tools, and infrastructure

The firm maintains an actively deploying profile with strong momentum and frequent check-writing activity.

Portfolio Highlights

Notable Unicorn Portfolio:

• Addepar (enterprise wealth management platform)
• ClickUp (productivity/collaboration, $600M+ Series C)
• Vanta (security & compliance unicorn)
• Upwind Security (cloud security, recently raised $100M Series B)
• Supabase (open-source Firebase alternative, $200M Series D)
• OpenEvidence (AI-powered medical intelligence, 15M+ monthly clinical consultations)

Historical Exits:

• Airbnb (IPO exit, original angel investor)
• Uber (IPO exit, original angel investor)
• Lyft (IPO exit)
• Reddit (IPO exit)
• Slack (IPO exit)
• Eventbrite (IPO exit)
• SpaceX (major exit)

Active Portfolio Companies: 350+ investments with consistent stage progression from seed through growth rounds

Team

Core Partners:

• David Sacks (Founder/Partner): Serial entrepreneur and operator, successful founder and executive experience
• Mark Woolway (President): Operations and administrative leadership
• Brian Murray (Partner & COO): Investment and operations execution
• Michael Robinson (Partner, Head of Investment Team): Senior investment decision-maker
• Mike Marg (Partner): Technology sector specialist
• Lainy Painter Singh (Partner): B2B SaaS and enterprise focus
• Jeff Fluhr (Venture Partner): Experienced investor and strategic advisor
• Bill Lee (Venture Partner): Infrastructure focus

Platform & Operations:

• Jessica Hoffman (Partner, Head of Platform): Portfolio company support
• Comprehensive talent, PR, GTM, legal, and security operations teams
• Executive network and advisory councils (CISO Council, CxO Council)

Decision Process

Partnership model with clear division of labor. David Sacks functions as founder/visionary, investment partners drive deal decisions, and platform partners provide operational support.

Geographic Focus

Primary focus on United States technology ecosystem (Silicon Valley, NYC, Seattle).

Founder Preferences

Craft explicitly seeks:

• Founders with deep domain expertise: Ex-operators and technical founders
• Serial entrepreneurs: Track record of building and shipping products
• Obsessive founders: Intense focus and commitment
• Technical depth: Strong technical co-founders
• Proven operators: Preference for founders with prior experience at scale

Fund Status

Actively deploying from Fund IV ($1.32B closed November 2023). Recent investment activity demonstrates consistent deal flow and strong deployment velocity.