CULT Capital | Activity | F4

Team Portfolio Raise Essays

F4/CULT Capital/Activity

CULT Capital Activity

Every public signal F4 has attached to this firm, with sources and cross-entity links.

Types

Time range

Exit

Exited Miyoko's Creamery, sold to Butterfly Equity; CULT had backed the plant-based food brand since February 2017.

Miyoko's Creamery

Miyoko's Creamery CULT Capital

pitchbook.comNOV 17, 2025

NOV 17, 2025

5 investments· DEC 2023 – OCT 2025Show all

Investment

Led Homecourt's $8M Series A, the home and personal fragrance brand founded by Courteney Cox.

Homecourt

Homecourt CULT Capital

prnewswire.comOCT 29, 2025

OCT 29, 2025

Investment

Participated in Hanni's $2M round, led by Melitas Ventures, alongside Rodeo GP.

Hanni

Hanni CULT Capital

beautyindependent.comOCT 21, 2025

OCT 21, 2025

Investment

Made a growth equity investment in Elavi, a protein-brownie CPG brand.

Elavi

Elavi CULT Capital

cbinsights.comJUL 2025

JUL 2025

Investment

Invested growth capital into Luna Daily, a dermatologist-approved microbiome bodycare brand.

Luna Daily

Luna Daily CULT Capital

cultcapital.comJUN 2025

JUN 2025

Investment

Led a $5.5M Series A investment in Subtl Beauty, a convenience-focused makeup brand.

Subtl Beauty

Subtl Beauty CULT Capital

prnewswire.comDEC 21, 2023

DEC 21, 2023

Milestone

Eurazeo made a $75M minority investment in Jaanuu, bringing the CULT-backed brand's total capital raised to roughly $100M.

Jaanuu

Jaanuu CULT Capital

en.newsroom.eurazeo.comJAN 11, 2022

JAN 11, 2022

Exit

Sold its majority stake in Supergoop! to Blackstone.

Supergoop!

Supergoop!CULT Capital

beautyindependent.comDEC 2021

DEC 2021

Investment

Led Jaanuu's $15M growth equity financing round (medical apparel brand).

Jaanuu

Jaanuu CULT Capital

prnewswire.comDEC 10, 2018

DEC 10, 2018

Exit

Babo Botanicals, backed by CULT since 2015, was acquired by Laboratoires Expanscience (parent of Mustela).

Babo Botanicals

Babo Botanicals CULT Capital

prnewswire.comOCT 29, 2018

OCT 29, 2018