Fifth Wall Research
Investment Thesis
Fifth Wall is the largest investment firm focused on technology for the built environment, pioneering the PropTech investment category. Founded in 2016 by Brendan Wallace, the firm invests at the intersection of real estate, technology, and climate. Their investment thesis centers on identifying and scaling breakthrough technologies that make the built world more efficient, resilient, and sustainable. Rather than viewing PropTech and climate as separate domains, Fifth Wall has re-integrated these investments into a single platform after discovering that climate impact is most effective when embedded within the core economics of how buildings operate.
Market Position & Network
Fifth Wall operates an unprecedented platform built on a network of approximately 115 strategic limited partners—the world's largest real estate owner-operators including CBRE, Hilton, Hines, Marriott, Public Storage, Related, and Starwood. This corporate LP network spans more than 20 countries and represents every major asset class. This creates a powerful network effect where portfolio companies gain access to vast distribution channels and pilot opportunities with real-world customers, while LPs gain early access to innovations solving their most pressing operational challenges.
The firm manages nearly 170 portfolio companies and reached a milestone in 2025 by generating more than $1 billion in cumulative revenue for portfolio companies through partnerships with their LP network.
Stage & Check Size Focus
Fifth Wall invests across early to growth stages:
- Seed/Series A: Primary focus, typically $2M-$15M deployment
- Series B+: Selective follow-on investments and new opportunities
- Typical check size: $5M-$50M depending on stage and fund
The firm's ability to syndicate introductions to their LP network allows them to support portfolio companies through scaling phases that would traditionally require multiple rounds of institutional financing.
Investment Activity & Recent Momentum
Fifth Wall maintained exceptional investment momentum in 2025:
- 30 total investments in 2025 (more than doubled from 2024 pace)
- Co-led Juniper Square's $130M Series D at $1.1B valuation (25th unicorn since inception)
- Co-led Wander's $50M Series B
- Led Ridley's $6.4M seed round
- Doubled down on Runwise with $55M Series B
- Exited ServiceTitan via IPO (major liquidity event)
- Exited Industrious via CBRE acquisition for $800M
Early 2026 activity includes ClassPass's $7.5B merger with EGYM, BitGo's IPO (eighth portfolio company IPO), and several Q1 announcements including new startup Sekra.
Portfolio Highlights
IPO Exits (8 public companies):
- ServiceTitan (January 2025)
- BitGo (January 2026)
- Opendoor
- Procore
- Blend
- SmartRent
- Hippo
- Doma
Major Acquisitions:
- Industrious acquired by CBRE for $800M (2025)
- Urbint acquired by Itron for $325M (October 2025)
- Blueprint Power acquired by BP
Active Unicorns & Category Leaders:
- Juniper Square ($1.1B, real estate software)
- Opendoor (real estate marketplace)
- Procore (construction management)
- Bilt Rewards (residential loyalty program)
- Aurora Solar (solar design software)
- Runwise (building energy optimization, $55M Series B 2025)
- Blend (lending platform)
Portfolio Size: 170 companies across real estate, climate, and construction technology
Sector Focus
Fifth Wall invests across three primary areas:
-
Real Estate Technology (PropTech):
- Commercial real estate operations and management
- Residential/multifamily solutions
- Lending and fintech for real estate
- Construction and project management
- Building access and security
- Lease and property discovery
- Real estate valuation and analytics
- Operational efficiency and asset management
-
Climate & Energy:
- Building decarbonization (HVAC, energy management)
- Renewable energy (solar design, battery systems)
- Circular economy (battery recycling, sustainable materials)
- Green construction technologies
- Supply chain sustainability
-
Construction & Infrastructure:
- Construction operations software
- Robotics and automation
- Modular/prefabricated building
- Smart building technologies
- Workforce management
Fund Structure & Capital Formation
Current Funds (as of 2025-2026):
- REACT Fund: Integrated PropTech + Climate vehicle, $125M committed (additional close Q4 2025)
- Flagship PropTech Fund: $288M
- Combined: $414M in new capital deployment
Historical Funds (returning well):
- Fund I (2017): $212M - already generated 7 IPOs returning $640M to LPs
- Fund II (2019): $503M - strong performers including Aurora Solar, Urbint, Lime
- Fund III: $866M
New Strategic LPs (2025): Added 20+ new corporate investors including Public Storage, Kite Realty, Federal Realty, Independence Realty Trust, Kilroy Realty, Ryman Hospitality, and others from real estate, construction, hospitality, and infrastructure sectors.
Decision Making & Investment Approach
Decision Process: Partnership model with multiple decision-making partners (Brendan Wallace, Peter Gajdoš, Jon Hong, Miguel Nigorra, Dan Wenhold, Anastasia Istratova)
Timeline: Typically 2-4 weeks from initial meeting to investment decision
Lead Tendency: Leads most rounds; co-leads strategically to bring additional LP introductions
Founder Preferences:
- Experienced founders with domain expertise in real estate, construction, or climate
- Technical founders who deeply understand customer pain points
- Teams that have shipped products or achieved traction
- Founders aligned with mission to transform the built world
Founder Support Beyond Capital:
- Structured introductions to 115+ strategic LP network
- Distribution partnerships with major real estate companies
- Go-to-market support and strategic guidance
- Customer acquisition through LP relationships
- CFO/operational expertise
Geographic Focus
Primary: United States (Los Angeles, New York, San Francisco)
Secondary: London (European operations)
LP Coverage: 20+ countries with major concentration in North America and Europe
While primarily US-focused, the firm's LP network spans globally including international real estate operators.
Team Composition & Expertise
Leadership (as of 2025):
- Brendan Wallace (Founder, CEO, CIO) - Former founder of Identified, deep PropTech expertise
- Brad Greiwe (Co-Founder, Chairman) - Built the foundational LP relationships
- Luke Harris (COO, General Counsel) - Operations and governance
- Eric Lee (CFO) - Financial management and reporting
- Elise Szwajkowski (CMO) - Brand and platform narrative
- Mary Hogan Preusse (Chief Strategic Advisor) - Strategic relationships and insights
- Peter Gajdoš (Deputy CIO, Partner) - Investment leadership
Investment Team (Promoted to Partner 2025):
- Anastasia Istratova - Deep real estate expertise
- Virginia Drennen - Investment strategy
Senior Analysts:
- Alec Morgan, Cherie Poon (promoted to Principal 2025)
Total team: ~35-40 professionals across Los Angeles, NYC, San Francisco, London
Market Trends & Positioning
Brendan Wallace's recent commentary (2025-2026):
- PropTech "winter" ended in 2024-2025; market has reset to healthy valuations
- "Rebirth and renewal" for PropTech in 2025 with focus on companies with real traction and durability
- "The unicorn is back—but only the strong survive" - focus on durable business models, not hype
- AI integration within buildings becoming critical (Fifth Wall hosted AI Day with LPs in 2025)
- Climate remains challenging but integrating within building operations is most effective
Performance & Returns
Flagship Funds (1 & 2) Returns:
- 7 IPOs from first two funds with $640M returned to LPs
- Many climate leaders (Aurora Solar, Urbint, Lime) came from these vintages
- TVPI and DPI metrics not publicly disclosed but exits suggest strong performance
Fund III (launched 2021):
- $866M fund
- Generated 25+ unicorns to date
- Recent IPOs and acquisitions demonstrating liquidity
Value Creation Beyond Returns:
- $1B+ in cumulative revenue generated for portfolio companies through LP partnerships
- Average pilot/customer deployment with LP networks
- Strategic acquisition opportunities facilitated through LP relationships (e.g., CBRE-Industrious)
Competitive Advantages
- Network Effect: 115 real estate owner-operators as LPs creates unparalleled distribution
- Category Expertise: Only large fund dedicated to PropTech; deep market understanding
- Operational Support: Beyond capital, provide go-to-market and customer acquisition
- Founder-Friendly: Long-term partners; second-time founders creating EIRs (Entrepreneurs in Residence)
- Global LP Base: Coverage across 20+ countries despite LA-based headquarters
- Fund Consolidation: Moving back to integrated PropTech+Climate model after learning climate works best embedded in building operations
Thesis Anti-Pattern
Fifth Wall does NOT invest in:
- Pure financial plays without operational impact
- Speculative or pre-market technologies
- Companies that don't directly address real estate operations or climate
- Teams without real estate/climate domain expertise
- Ventures lacking clear customer traction
Looking Forward (2026)
Fifth Wall expects:
- Continued deployment from REACT and Flagship funds
- Additional portfolio company IPOs (Lime considering IPO)
- Expansion of AI within building operations
- Climate tech becoming increasingly integrated within PropTech business models
- Selective international expansion through London office
- Continued promotions and team growth in LA headquarters