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Lightbox

lightbox.vc · Mumbai, India

“Early-growth brands that India will obsess over tomorrow — technology-led consumer businesses where product is the champion and tech a catalyst. Lightbox takes concentrated bets in select entrepreneurs and partners beyond capital through deep operational involvement.”

$5M – $30M
Check Size
Leads
Lead Tendency
$400M
AUM
~2 Months
Timeline
01Investment Thesis

Early-growth brands that India will obsess over tomorrow — technology-led consumer businesses where product is the champion and tech a catalyst. Lightbox takes concentrated bets in select entrepreneurs and partners beyond capital through deep operational involvement.

Exclusion Criteria

No deep tech, hardware, or pure enterprise B2B. No non-India investments. Avoids narrative-driven ventures without clear unit economics and real businesses.

02Investment Team
SM
Sandeep Murthy
Managing Partner
RG
Rashmi Guptey
CFO and General Counsel
BW
Bhavana Waigankar
COO
SD
Siddharth Dhankhar
Principal
PK
Pranjal Khandelwal
Analyst, Investments
CG
Chirag Goradia
Analyst, Investments
03F4 Research Brief

Lightbox Research

Investment Thesis

Lightbox is a Mumbai-based venture capital firm with 20+ years of experience investing in early-growth, technology-led consumer businesses across India. Founded in 2005 and formalized as Lightbox in 2014, the firm is led by Managing Partner Sandeep Murthy. Their core thesis is backing "early-growth brands that India will obsess over tomorrow" — consumer businesses where "product is the champion and tech a catalyst."

Unlike sector-focused funds, Lightbox is sector-agnostic but thesis-driven. They concentrate on businesses emerging from systemic changes in Indian consumption patterns, looking for defensible positions built through product differentiation and operational excellence rather than narrative or growth metrics alone. Murthy emphasizes backing "real economics and real businesses" over trend-chasing ventures. Areas he highlights as deeply underhyped include preventive healthcare, apparel, and regional logistics — not flashy, but essential.

Stage Focus

Lightbox primarily invests at Series A, with active follow-on capability through Series B and Series C. Portfolio data shows 13 Series A investments at an average of approximately $10M, 6 Series B investments at an average of approximately $10M, and 3 Series C investments at an average of approximately $25M. They maintain a concentrated portfolio, typically 6-8 new investments per fund, with deep operational engagement with each company.

While historically focused on early-stage companies, Lightbox evolved post-pandemic to include late-stage and growth deals in exceptional portfolio companies. Their current Fund III ($200M, closed 2018) is in its late deployment phase.

Check Size

Based on portfolio averages and fund structure:

  • Series A: $5M–$15M
  • Series B: $5M–$20M
  • Series C: $20M–$30M+

Sandeep Murthy noted that since 2018, Series A deal sizes have roughly doubled, Series B tripled, and Series C doubled, a key driver for the planned and larger Fund IV.

Lead Tendency

Lightbox consistently leads or co-leads investments, taking meaningful concentrated ownership stakes. This hands-on approach is central to their firm identity — they position themselves as operational partners deeply embedded in portfolio companies rather than passive capital providers.

Fund Status

Lightbox manages approximately $400M total across funds. Fund III ($200M) was raised in 2018 and is in its late stages, with most remaining activity being follow-on investments. Fund IV is in early planning stages and expected to be larger than Fund III. Recent 2024-2026 activity has been primarily follow-on (Melorra Series E, Zeno Health Series C, Amaha Series A extension).

Recent Activity

  • March 2026: Amaha (mental health platform, Series A extension) — lead investor
  • June 2024: Melorra (jewelry ecommerce, Series E) — follow-on
  • February 2024: Zeno Health (affordable pharmacy network, Series C) — lead investor

Portfolio Highlights

3 Unicorns: Rebel Foods (cloud kitchen conglomerate), Droom (auto marketplace), InMobi (mobile advertising)

Notable IPOs: Truecaller (Nasdaq Stockholm), Info Edge (NSE), MapmyIndia (NSE)

Notable Acquisitions: Cleartrip (acquired by Flipkart), Embibe (acquired by Reliance Industries)

Active Portfolio Highlights:

  • Rebel Foods — India's largest cloud kitchen brand conglomerate, operating Behrouz Biryani, Faasos, and 10+ brands
  • Rupeek — gold-backed digital lending platform, unicorn candidate
  • Amaha — India's leading mental health platform for individuals and enterprises
  • Zeno Health — affordable pharmacy access across India with 300+ touchpoints
  • Cityflo — AI-powered urban transit platform serving enterprises and city commuters
  • WayCool — integrated agritech platform from farm procurement to retail distribution

Team

Sandeep Murthy (Managing Partner) — 20+ years in India venture capital; former Unilever and Sherpalo Ventures. Primary investment decision-maker and the firm's public face. Looks for founders with clarity, resilience, and humility with conviction.

Rashmi Guptey (CFO and General Counsel) — Manages fund operations, legal affairs, and LP relationships.

Bhavana Waigankar (COO) — Oversees firm operations and portfolio support programs.

Siddharth Dhankhar (Principal) — Sources and evaluates new investment opportunities.

Investment Analysts: Pranjal Khandelwal and Chirag Goradia support the investment team on deal sourcing and portfolio monitoring.

Decision Process

Lightbox operates as a partnership with Sandeep Murthy as the primary decision-maker. Based on the firm's concentrated portfolio approach and single-partner public profile, investment decisions flow through Murthy with input from the broader investment team. The firm does not publicly describe a large formal investment committee.

Geographic Focus

India-only fund. The firm invests exclusively in India-based companies across major metros including Mumbai, Bangalore, Delhi NCR, and Chennai. All 27+ portfolio companies are India-based.

Sector Coverage

Lightbox is sector-agnostic but focuses primarily on consumer technology:

  • Consumer tech and social commerce: Nua (women's health), Rooter (gaming and esports)
  • E-commerce and retail: Bombay Shirt Company (custom apparel), Melorra (jewelry), Droom (auto marketplace)
  • Healthcare and wellness: Zeno Health (pharmacy), Amaha (mental health), Nua (women's health)
  • Financial technology: Rupeek (gold lending), PayMate (B2B payments)
  • Food and beverage: Rebel Foods (cloud kitchens)
  • Logistics and supply chain: Cityflo (urban transit), Dunzo (hyperlocal delivery), WayCool (agritech logistics)
  • EdTech: Embibe (previous portfolio, acquired by Reliance)

Emerging interests noted in Fund IV thinking: gaming/esports (Rooter), crypto and Web3 adjacent opportunities.

Investment Approach and Differentiation

Lightbox differentiates through deep operational partnership with portfolio companies. They embed themselves in companies to support hiring, product refinement, go-to-market strategy, and crisis navigation. Their "New Thinking" content platform, fellowship program, talent sourcing services, and regular events demonstrate a commitment to ecosystem building beyond traditional venture capital.

The firm accepts direct founder pitches via a public pitch submission portal on lightbox.vc, suggesting they are open to cold outreach. Their lean team (12 members total) enables deep focus but also means they are highly selective — Fund III had only 8 new investments from a $200M fund.

04Selected Portfolio
Developer Tools & Infrastructure
MapmyIndia
E-commerce & Marketplaces
Furlenco·Nua·Melorra
EdTech
Embibe
Enterprise Software
Info Edge·InMobi·Truecaller·Amaha
Fintech & Payments
Rupeek·PayMate
Food & Beverage
Rebel Foods
Gaming
Rooter
HR Tech & Future of Work
Dunzo
Logistics & Supply Chain
Cityflo
Mobility & Transportation
Droom
Travel & Hospitality
Cleartrip
Other
Zeno Health·Bombay Shirt Company·WayCool
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (18) →
Senco Gold to acquire 68% stake in Melorra parent (August Jewellery) for Rs 68 crore (~$8M). Lightbox was an investor in Melorra. This represents an exit event for the portfolio company at a reduced valuation.
EXIT·m.economictimes.com
Added recently
Cityflo launched Cityflo Corporate (pay-per-seat model) and Cityflo LUXE (premium rentals). Secured 75-bus contract under Urban Glide Initiative with BEST/Olectra for electric bus operations. Serving 30+ corporate clients. Targeting Rs 300 Cr revenue by 2027.
MILESTONE·lightbox.vc
Added recently
On its 8th anniversary, Zeno Health launched 'Pay It Forward' incubator for early-stage healthcare startups. Offers retail access across 180+ stores, digital distribution, mentorship.
MILESTONE·lightbox.vc
Added recently
Zeno Health launched pan-India e-commerce platform delivering to 23,000+ pin codes. 190+ stores, 30 lakh+ customers served. Two fulfillment centers operational, expanding to 10.
MILESTONE·lightbox.vc
Added recently
Sandeep Murthy essay: Lightbox focuses on concentrated bets, backing fewer companies with greater conviction. India's opportunity is organizing unorganized markets, not breakthrough tech. Portfolio operations team led by Ashish Bhargava (ex-Marico). Governance as growth engine.
ESSAY·lightbox.vc
Added recently
06Frequent co-investors
1
100Unicorns
Both backed 2 of the same companies
Rupeek, Rooter
PX
Peak XV Partners
Both backed 2 of the same companies
Rebel Foods, Truecaller
Find the investors for your round→
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Quick Reference
Check Size
$5M – $30M
Stages
Series A · Series B · Series C
AUM
$400M
Decision
Partnership · ~2 Months
Warm Intro
Not Required
Involvement
Board Seat
Location
Mumbai, India
Sector Focus
Fintech & PaymentsConsumer Apps & SocialE-Commerce & MarketplacesGamingLogistics & Supply ChainEdTechFood & BeverageHealthcare & Digital Health
Models
Consumer TechB2CConsumer Brands
See all Fintech & Payments investors →See all Consumer Apps & Social investors →See all E-commerce & Marketplaces investors →
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Focus Areas
Fintech & PaymentsConsumer Apps & SocialE-Commerce & MarketplacesGamingLogistics & Supply ChainEdTechFood & BeverageHealthcare & Digital Health

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F4 Intelligence Report · Last Researched September 17, 2026F4 Research Engine