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Long Way Ventures

longwayvc.com · Bend, OR

“Back great founders building category-defining technology companies at the earliest stages, especially those tackling complex business problems in ways once considered too hard to scale. Increasingly focused on AI-enabled companies unlocking previously impractical markets.”

$250K – $2M
Check Size
Leads & Follows
Lead Tendency
01Investment Thesis

Back great founders building category-defining technology companies at the earliest stages, especially those tackling complex business problems in ways once considered too hard to scale. Increasingly focused on AI-enabled companies unlocking previously impractical markets.

Exclusion Criteria

No preference stated against specific sectors; broadly agnostic. Later-stage companies (Series B+) are outside scope.

02Investment Team
RP
Robert Pease
Managing Partner
MM
Milena Morris
Venture Partner
03F4 Research Brief

Long Way Ventures Research

Overview

Long Way Ventures (formerly Cascade Seed Fund) is an early-stage venture capital firm headquartered in Bend, Oregon. The firm officially rebranded from Cascade Seed Fund to Long Way Ventures on May 1, 2026, reflecting a strategic shift from a regionally-branded fund to a nationally-focused early-stage investor. Managing Partner Robert Pease launched the predecessor Cascade Seed Fund in 2019, building on more than a decade of angel investing experience dating back to 2011 through the Cascade Angels Funds.

Investment Thesis

Long Way Ventures backs great founders building category-defining technology companies at the earliest stages. The firm focuses specifically on founders tackling complex business problems in ways once considered too hard to scale. A key differentiator in their approach is a focus on solving difficult operational or technical challenges, particularly leveraging AI and modern software to unlock markets or business models that were previously impractical.

The firm's operating philosophy centers on four pillars: streamlined and efficient institutional due diligence, fair investments on standard terms, assistance when needed and stepping back when not required, and remaining calm in the face of market volatility. This founder-friendly, low-friction approach reflects a preference for being a value-added but non-intrusive partner.

Stage Focus

Long Way Ventures primarily invests at the pre-seed and seed stages, with a stated intent to be the first institutional money into companies. The firm has explicitly moved earlier than the "seed" label implied, as the industry has shifted seed definitions toward later-stage companies with larger rounds. They frequently participate in pre-seed rounds and provide foundational capital before companies have full product-market fit.

Check Size

The firm does not publicly disclose check size ranges. Based on fund size context (Cascade Seed Fund I closed at $10M, with subsequent funds growing the AUM), estimated typical checks are $250K–$2M for pre-seed and seed rounds. The firm has invested across more than 70 companies over three fund generations.

Geographic Focus

Long Way Ventures operates across more than 20 cities in the US and Canada. The portfolio is approximately 40% Pacific Northwest (anchored by Portland, Oregon and Seattle, Washington) and 60% from across the rest of the United States and Canada. This distribution reflects an intentional expansion beyond the Cascade region—the primary reason for the rebrand—as the firm recognized that the best founders tackling their thesis problems are not confined to the Pacific Northwest.

Sector Focus

Long Way Ventures is broadly sector-agnostic at the stage at which they invest, consistent with a pre-seed and seed mandate where category creation is part of the pitch. That said, the portfolio shows clear concentration in several areas:

  • Fintech & Payments: Upward (fintech infrastructure), FlexPoint (payments automation for MSPs), Tab (commerce payments), Nectarine Credit, Safe Digit, FundMiner, Rock Paper Coin
  • Enterprise Software & B2B SaaS: Talin AI (AI-powered HR/talent), Tiga AI (signal-based B2B sales prospecting), Platformr (CloudOps), Kickplan (pricing and packaging), Toolbelt (skilled trades workforce), Groopit (employee intelligence)
  • Consumer Apps: A Kids Book About (children's media), Slumberkins (children's emotional learning), Rumpl (outdoor consumer goods), Sizzle (gaming/entertainment), Wildfang (fashion)
  • Healthcare Digital: Enable Sleep (digital health, sleep), Kivo (healthcare technology systems), n2uitive (healthcare workflow)
  • PropTech: Digs (homebuilder software), Roost
  • Climate / Clean Energy: CarbonBright, Green T
  • EdTech: ClassHero, Lumen Learning

The firm is increasingly investing in AI-enabled companies that use the technology to tackle previously unscalable business models.

Recent Activity

Long Way Ventures has been actively deploying from its current fund (Long Way Ventures Fund I, previously Cascade Seed Fund III):

  • December 2025: Invested in Kivo (healthcare technology systems)
  • November 2025: Participated in Upward's (formerly Upwardli) $8M Series Seed+ round, co-led by Dundee Venture Capital and Breakwater Ventures, with Techstars and others
  • November 2025: Joined Oregon Venture Fund, Portland Seed Fund, Flying Fish, and SPLY Capital in a $5M pre-Series A for Digs, proptech for homebuilders
  • March 2025: Invested in Tiga AI's $2M growth round alongside Bull City Venture Partners and Virginia Venture Partners
  • March 2024: Participated in FlexPoint's $35M debt-and-equity round (as follow-on from Cascade Seed Fund II)

The fund has maintained active deal velocity with 3+ new investments per year in recent periods.

Portfolio Highlights

Notable portfolio companies include:

  • Upward (formerly Upwardli): Fintech infrastructure with $8M Seed+ raised and Mastercard partnership
  • FlexPoint: Payments automation for MSPs, raised $35M in 2024
  • A Kids Book About: Children's publishing brand with broad distribution
  • Slumberkins: Children's emotional learning brand, received national attention
  • Rumpl: Consumer outdoor brand (blankets/apparel)
  • Digs: Homebuilder software startup, $5M pre-Series A 2025

Exits include: Hubly (acquisition), Sync Floor (acquisition), DryPowder, Talkoot, DeepSurface, LegUp, Solace, Zipcan, Edj Sports, and multiple Cascade Angels companies.

Team

  • Robert Pease, Managing Partner: Over 25 years of experience as a software executive, founder, and investor. Led 70+ investments since 2011. Previously member of the executive team and product lead across six venture-backed startups. Began career at Accenture's Global Communications and Technology practice. Deep operational background before transitioning to investing.

  • Milena Morris, Venture Partner: Brings investment experience and startup operations expertise. Previously Venture Partner at Cascade Seed Fund. LinkedIn: linkedin.com/in/milenamorris.

Decision Process

With Robert Pease as Managing Partner and Milena Morris as Venture Partner, Long Way Ventures operates with a lean team. Investment decisions are likely made on a partnership basis between the two, with Pease as the primary decision-maker given his role. The firm emphasizes efficiency in diligence, suggesting a streamlined decision process.

Founder Preferences

Long Way Ventures has a stated preference for repeat founders and those with deep domain expertise in the problems they are solving. They are particularly interested in founders using AI to unlock scale in industries where operational complexity was previously a barrier. The firm values coachability and seeks partnerships where their operational experience adds value.

Historical Context

The firm evolved through several phases: Cascade Angels Funds (angel-stage investing starting 2011), Cascade Seed Fund I ($10M, 2019), Cascade Seed Fund II, and now Long Way Ventures Fund I. The rebrand was prompted by the fund's national expansion and the evolution of industry terminology around "seed" investing toward later stages.

04Selected Portfolio
Biotech & Life Sciences
Kivo·InVivo Biosystems
Climate & Sustainability
CarbonBright·Groopit
Developer Tools & Infrastructure
Rook
E-commerce & Marketplaces
HEST·Sella·Toolbelt·Rumpl·Wildfang
EdTech
Slumberkins·ClassHero·Lumen Learning
Enterprise Software
Play Cubed·Talin AI·Stiira·Unthinkable Voices·Deviceflow·Platformr·Root Note·Venvee·n2uitive·Roost·FieldDay·FundMiner·Kickplan·WiseOx·Year One·Locl·TripGrid·Zembula·Rockhopper·Digs·Tiga AI
Fintech & Payments
Tab Commerce·Upwardli
Healthcare & Digital Health
Enable Sleep·Wavely Diagnostics
Manufacturing & Industrial
FlexPoint
Media & Entertainment
Candid·A Kids Book About
Robotics & Automation
Eva
Other
Safe Digit·Nectarine Credit·Sizzle·Goal Five·Defunkify
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (8) →
Cascade Seed Fund rebranded to Long Way Ventures, reflecting the firm's expansion beyond its Pacific Northwest regional identity to a national early-stage investor.
NEWS·siliconflorist.com
APR 15, 2026
Portfolio company Hest closed a $2.7M Series A to scale its outdoor camp-gear line.
INVESTMENT·longwayvc.com
NOV 7, 2025
Participated in Digs' $5M pre-Series A round for homebuilder software, alongside Oregon Venture Fund, Portland Seed Fund, Flying Fish, and SPLY Capital.
INVESTMENT·siliconflorist.com
NOV 2025
Participated in Upward's $8M Series Seed+ round; the fintech infrastructure platform also announced a strategic partnership with Mastercard.
INVESTMENT·cascadeseedfund.com+1
NOV 2025
Portfolio company FlexPoint raised a $12M Series A to expand its partner-led B2B payments network for MSPs.
INVESTMENT·longwayvc.com+1
MAY 19, 2025
06Frequent co-investors
A
Ascend
Both backed 2 of the same companies
Groopit, HEST
FF
Flying Fish Partners
Both backed 2 of the same companies
Digs, Sella
VC
Voyager Capital
Both backed 2 of the same companies
FieldDay, Groopit
Find the investors for your round→
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Quick Reference
Check Size
$250K – $2M
Stages
Pre-Seed · Seed
Decision
Partnership
Warm Intro
Not Required
Involvement
Advisor
Location
Bend, OR
Sector Focus
Fintech & PaymentsReal Estate & PropTechConsumer Apps & SocialClimate & SustainabilityEnterprise SoftwareHealthcare & Digital Health
Models
B2B SaaSFintechConsumerAI-Enabled
Technology
AI/ML
See all Fintech & Payments investors →See all Real Estate & PropTech investors →See all Consumer Apps & Social investors →
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Focus Areas
Fintech & PaymentsReal Estate & PropTechConsumer Apps & SocialClimate & SustainabilityEnterprise SoftwareHealthcare & Digital Health

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F4 Intelligence Report · Last Researched August 11, 2026F4 Research Engine