Maple VC Research
Investment Thesis
Maple VC is a seed-stage venture capital fund dedicated exclusively to backing founders with Canadian roots, regardless of where they currently live or what industry they build in. Founded in 2017 by Andre Charoo (former #25 employee at Uber, Venture Partner at Inovia, Co-Chair of The C100), the fund's core thesis is rooted in data: Canadians have built over $1 trillion in enterprise value globally, including companies like Uber, Shopify, OpenAI, Databricks, Moderna, Cloudflare, Roblox, Faire, and Notion—yet many were backed by US venture capital, not Canadian investors. Maple believes this represents a significant selection edge and opportunity.
The fund's philosophy centers on the concept of "rejected in Canada, backed in Silicon Valley." They position themselves as the first institutional check for exceptional Canadian founders who might not initially find support in their home country. The firm leverages a proprietary network of early employees (first 25 hires) from billion-dollar companies to provide strategic support and connections.
Core Philosophy: The Maple Tree as Symbol
Maple VC uses the maple tree as its symbolic anchor—a representation of strength and durability. The firm targets founders with "Canadian roots," defined as:
- Graduated from a Canadian university
- Born in or immigrated to Canada
This geographic and educational thesis is quantifiable and data-driven, not just sentimental.
Stage Focus
Maple VC focuses exclusively on early-stage investment:
- Pre-Seed: Supporting founders with ideas and small teams
- Seed: Backing companies with working product and initial validation
- Series A: Selective follow-on investments in breakout portfolio companies
The fund is not a lead investor in most situations but participates meaningfully in quality rounds led by tier-one venture firms.
Check Size
Based on portfolio data and public statements:
- Typical range: $500K - $1.5M per investment
- Profile: Meaningful seed-stage participation, often first institutional money
- Approach: Strategic small checks that provide both capital and network value
Lead Tendency
Does not lead rounds (as per VC Sheet data: "Leads? No"). Maple participates alongside strong lead investors, providing strategic value through network access and founder support rather than capital size.
Recent Activity & Fund Status
Maple VC closed Fund II in November 2021 with $16.5M in capital commitments. The fund is actively deploying with recent investments including:
2025 Investments:
- December 2025: FINNY (Series A, $17M round, participated)
- December 2025: Internet Backyard (Convertible Note, $4.5M)
- December 2025: Imper.ai (Series A, $28M round, participated)
2024 Investments:
- Multiple seed and early-stage investments across fintech, AI, and web3 sectors
- TMRW (Bitcoin/payments, $1.3M pre-seed, led round)
Fund Status: Actively deploying from Fund II; likely closing Fund III or raising follow-up capital given consistent deal flow and success rate.
Portfolio & Highlights
Unicorn Achievement:
- Clay (founded by Kareem Amin, McGill graduate) - Reached $1.3B valuation in January 2025 with $40M Series B ($57.5M total funding). Maple was first check at seed in 2017. This represents an exceptional seed-to-unicorn outcome.
Notable Portfolio (45+ companies):
- Ritual (food delivery platform, Ray Reddy from University of Waterloo)
- Clay (AI customer research, first unicorn, Kareem Amin)
- Neo Financial (Canadian fintech, Andrew Chau, Saskatchewan roots)
- Playbook (design collaboration, Jessica Ko from Waterloo)
- Patch (identity verification, Brennan Spellacy from McGill)
- All Day Kitchens (automated food service, Ken Chong from Waterloo)
- AutoLeap (auto repair SaaS, Steve Lau from U of T)
- Sivo (insurance, Kate Hiscox)
- Blockus (web3 gaming infrastructure, $4M pre-seed, December 2024)
- BenchIQ (legal tech for startups, $2.8M pre-seed)
- Calico (fashion supply chain, with Serena Williams investment)
- Inference.ai (GPU cloud infrastructure, $4M seed)
- FINNY (AI financial advisor platform, $4.3M seed)
- LayerZero (interoperability, Web3 infrastructure)
- ChargeHub (EV charging, Toronto-based)
- And 30+ additional companies across various stages
Portfolio Sectors (based on 45+ company analysis):
- AI/ML platforms and applications
- Fintech and payments (domestic and cross-border)
- Developer tools and infrastructure
- Web3/blockchain (gaming, payments, infrastructure)
- SaaS and enterprise software
- Climate tech and sustainability
- Healthcare and biotechnology
- Consumer/retail technology
- Enterprise operations (HR tech, legal tech, supply chain)
Team & Network
Lead Partner:
- Andre Charoo (Founder & General Partner): Former #25 employee at Uber (pre-IPO), Venture Partner at Inovia Capital, Co-Chair of The C100 (community of Canadian tech expats). University of Toronto graduate, Canadian roots from the Caribbean.
Supporting Network (Proprietary "Maple Network"): Maple maintains a curated bench of early employees (employee #1-25) from multi-billion dollar companies including Stripe, Figma, Uber, and other tech scale-ups. This network provides:
- Strategic guidance to founders
- Operational playbooks from billion-dollar company scaling
- Recruitment and hiring support
- Fundraising mentorship
- Business development connections
Key members of the bench include:
- Jeff Cosgriff, Anthony Chen, Aston Motes, Eliza Weiss (early Uber employees)
- Nilam Ganenthiran, Brad Coffey, Amber Feng (scale-up expertise)
- James Sherrett, Dimitri Onistsuk, Ian Logan (various hyperscaler backgrounds)
Geographic Focus
Primary: United States (especially San Francisco, NYC, but nationwide) Secondary: Canada (source of founder talent) Selective: International (particularly if founder has Canadian roots but operates globally)
Headquarters: 168 South Park St, San Francisco, CA 94107
Investment Process
Decision Process: Solo GP (Andre Charoo as founder and sole general partner) Timeline: Appears to move quickly given founder-first approach and existing network Warm introductions: Preferred but not required; the Maple Network serves as warm introduction source Board participation: Not primary focus; structured as strategic investor role
Founder Preferences
Who They Back:
- Canadian-rooted founders (educational or personal background)
- Founders with operational or technical depth
- Ambitious, founder-led teams that have been "rejected in Canada"
- Builders showing grit and talent magnetism
- Founders rejected elsewhere but demonstrating exceptional vision
Anti-thesis:
- Non-Canadian-rooted founders (geographic lens is core thesis)
Data Points & Competitive Advantages
- Quantifiable thesis: $1T in Canadian enterprise value globally
- First institutional capital: Maple often serves as first institutional check
- Founder support structure: Access to early employees from scale-ups
- Track record: Clay unicorn exit (11% seed-to-unicorn rate from Fund I)
- Unique positioning: Only fund dedicated to Canadian-rooted founder thesis
- Speed: Solo GP structure enables fast decision-making
Investment Sectors (Canonical Mapping)
Based on 45+ portfolio companies analysis:
- Fintech/Payments: Established strength (Neo Financial, TMRW, Finny, Accrue Savings)
- Developer Tools/Infrastructure: Strong (Inference.ai, Argus Systems)
- Enterprise Software: Consistent (BenchIQ, Patch, AutoLeap)
- Biotech/Life Sciences: Present (Alchemi Bio)
- Climate/Clean Energy: Emerging (ChargeHub)
- Gaming: Web3 gaming (Blockus, LayerZero involvement)
- Legal/Regtech: BenchIQ and legal tech investments
- Proptech: Emerging sector presence
Co-investors
Recent co-investor patterns include:
- Tier-one leads (Sequoia, a16z, Bain Capital Ventures)
- Fellow seed funds (Haystack, other early-stage VCs)
- Strategic angels (Brad Mills, Magic Eden founders, etc.)
Press & Media
Maple VC maintains active press presence:
- NY Times coverage of Clay unicorn milestone
- TechCrunch coverage of $16.5M Fund II close
- Consistent coverage in Canadian tech media (BetaKit)
- Strong LinkedIn and Twitter presence for announcement of deals
Fund Characteristics
- Fund Size: $16.5M Fund II (2021 close)
- Fund Type: Seed-stage venture capital
- Legal Structure: Likely partnership or LLC (Cooley as counsel)
- Geographic Thesis: Canadian-rooted founders globally
- Deployment: 58 investments to date with 1 portfolio exit (Ramper, acquired by Coin98)
Strategic Positioning
Maple VC occupies a unique niche:
- Geographic arbitrage: Backing Canada talent at US venture capital valuations
- Founder-first: Minimal bureaucracy, solo GP decision-making
- Network leverage: Proprietary access to early-stage scaling expertise
- Consistent thesis: Clear, quantifiable selection criteria (Canadian roots)
- Timing: Early institutional capital for overlooked founders
Likely Fund III
Given consistent deal flow, 58 investments from $16.5M Fund II, and success metrics (Clay unicorn, other strong outcomes), Maple VC is likely raising or will raise Fund III in 2025-2026. No public announcement yet, but deployment pace suggests capital commitment exists.