F4 FundFund
TeamPortfolioRaiseEssays
Sign in
Investment ThesisInvestment TeamF4 Research BriefSelected PortfolioRecent UpdatesSimilar Firms
Warm Fund

Progression Fund

www.progression.fund · Los Angeles, California

“We write first checks in visionary consumer tech founders. Consumer tech is at the beginning of a Super Cycle driven by AI.”

$500K – $3M
Check Size
Leads
Lead Tendency
01Investment Thesis

We partner with bold founders building breakthrough consumer experiences.

Exclusion Criteria

Not B2B focused, not enterprise software, not non-tech founders without product vision

02Investment Team
ML
Matthew Lee
Partner
ML
Mark Linao
Partner
JA
JJ Aguhob
Partner
TO
Tomoya Ogawa
Partner
03F4 Research Brief

Progression Fund Research

Investment Thesis

Progression Fund is the official TikTok alumni venture fund focused exclusively on early-stage consumer technology founders. The fund writes first checks in visionary founders who are leveraging AI to transform everyday consumer experiences. Their unfair advantage stems from deep relationships within the TikTok alumni community and across consumer tech ecosystems globally.

Sector Focus

Progression invests exclusively in consumer technology with emphasis on:

  • AI-native consumer products and experiences
  • Live streaming and engagement commerce
  • Digital health and wellness
  • Marketplaces and community platforms
  • Content and social technology

Founded in 2020, the fund has positioned itself at the intersection of consumer demand and AI innovation, betting on a new wave of founders building AI-driven products.

Stage Focus

Progression is a pre-seed and seed-stage investor. They position themselves as "first-check" investors in visionary consumer founders. The fund focuses on founders at the conceptual stage and early product development, providing both capital and access to the TikTok alumni network.

Check Size

Based on portfolio analysis:

  • Typical check size: $500K - $3M
  • Pre-seed: $500K - $1M
  • Seed: $1M - $3M
  • Follow-on capacity in fund

Lead Tendency

Progression leads or co-leads early-stage rounds. Their positioning as a "first-check" investor suggests conviction-based investment and active round structuring.

Recent Activity

As of Q4 2025, Progression Fund is actively deploying:

  • Recent investments (2024-2025): Nimbus (Dec 2025), and 3+ new investments in the last 12 months
  • Portfolio of 47+ active companies with 70+ total invested
  • Consistent deployment rhythm indicates active fund in growth phase
  • Recent focus on AI-native consumer products

Portfolio Highlights

Notable portfolio companies include:

  • Perplexity - AI search and research platform
  • Luma - AI-powered visual content creation
  • Candle - Consumer AI application
  • Omeda Studios - Gaming/interactive content
  • PalmStreet - Marketplace platform
  • AssetHub - Investment/finance platform
  • Prophetic - Predictive analytics for consumers
  • TourHero - Travel marketplace
  • Permanent Agriculture - Sustainability/agriculture tech

Portfolio demonstrates strength in AI infrastructure, marketplaces, and consumer engagement tech.

Team

Progression's team combines venture investing expertise with deep consumer tech operations:

Core Investors:

  • Matt Lee - Managing Partner, consumer tech veteran
  • Vincent Diallo - Investor, international expansion expertise
  • JJ Aguhob - Investor, platform operations background
  • Tomoya Ogawa - Investor, Asia-Pacific expertise
  • James V - Investor, consumer product expertise

Team includes seasoned investors, founders, and operators with geographic reach across US, Asia, and Europe. TikTok alumni background provides unique founder network and domain expertise.

Geographic Focus

Primarily US (Los Angeles base), with significant activity in Asia-Pacific and Europe. The TikTok alumni network spans globally, enabling international investment sourcing.

Founder Preferences

Progression explicitly seeks:

  • Visionary consumer technology founders
  • Builders leveraging AI to transform everyday experiences
  • Founders with bold, breakthrough thinking
  • Teams with international experience or ambitions
  • Operators comfortable with rapid experimentation

Decision Process

Based on team structure and website positioning, Progression appears to use a partnership model with relatively flat decision-making. Their emphasis on community and founder engagement suggests collaborative conviction-building.

Fund Status

Progression Fund is actively deploying from their primary fund. The consistent investment activity (3+ new investments in 12 months across 47+ portfolio companies) and website sophistication suggest a fund in mid-to-late deployment phase.

04Selected Portfolio
AgTech & Agriculture
Permanent Agriculture
Climate & Sustainability
Bono
E-commerce & Marketplaces
Palmstreet·Nimbus
Enterprise Software
Perplexity·Prophetic·Terminal 3
Fintech & Payments
Lighter
Gaming
AssetHub
Healthcare & Digital Health
TryProCode·Anise Health·Procode AI
Media & Entertainment
Luma
Travel & Hospitality
TourHero
Other
Candle·Omeda Studios
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (10) →
Progression Fund publishes Ep3 of TikTok Alumni Spotlight podcast featuring Louis Xu discussing his journey from China to Kansas and a successful exit.
PODCAST·progression.fund
JUN 8, 2026
Published a TikTok alumni spotlight in the firm's AI consumer insights series.
ESSAY·progression.fund
JUN 8, 2026
Participated in Omeda Studios' $20M Series A round led by Haveli Investments.
INVESTMENT·predecessorgame.com
Added recently
Progression Fund publishes Ep2 of TikTok Alumni Spotlight podcast featuring a walk with Aaron Sekhri, discussing consumer AI.
PODCAST·progression.fund
APR 10, 2026
Published a TikTok alumni spotlight in the firm's AI consumer insights series.
ESSAY·progression.fund
APR 10, 2026
06Similar Firms
FV
Forerunner Ventures
$1M – $20M · Seed · Series A
→
VC
Verdict Capital
$1M – $10M · Seed · Series A
→
XL
XRC Labs
$200K – $3M · Pre-Seed · Seed
→
RV
Reign Ventures
$3M – $15M · Seed · Series A
→
F
Footwork
$1M – $15M · Seed · Series A
→
Quick Reference
Check Size
$500K – $3M
Stages
Pre-Seed · Seed · Series A
Decision
Partnership
Involvement
Board Seat
Location
Los Angeles, California
Sector Focus
Travel & HospitalityFintech & PaymentsReal Estate & PropTechConsumer Apps & SocialGamingEdTechClimate & SustainabilitySecurity & CybersecurityMedia & EntertainmentHealthcare & Digital Health
Models
Consumer TechAI ProductsMarketplaces
Technology
AI/MLLLM
See all Travel & Hospitality investors →See all Fintech & Payments investors →See all Real Estate & PropTech investors →
Visit www.progression.fund ↗

See how Progression Fund matches your startup

Get a personalized match report in minutes.

Get Your Match Report
Focus Areas
Travel & HospitalityFintech & PaymentsReal Estate & PropTechConsumer Apps & SocialGamingEdTechClimate & SustainabilitySecurity & CybersecurityMedia & EntertainmentHealthcare & Digital Health

See how Progression Fund matches your startup

Get a personalized match report in minutes.

Get Your Match Report
Is this your firm? Claim your profile
F4 Intelligence Report · Last Researched September 28, 2026F4 Research Engine