Worklife | Investment Thesis & Preferences

01Investment Thesis

The future of work belongs to individuals and small teams with creative autonomy, distributed locations, and multiple revenue streams. We invest in tools that enable this future and back founders who embody it.

Exclusion Criteria

Traditional B2B SaaS teams, hardware-only plays, geographic constraints, non-technical founders

02Investment Team

BK

Brianne Kimmel

Founder & Managing Partner

03F4 Research Brief

Worklife Ventures Research

Investment Thesis

Worklife is the first venture capital firm explicitly designed for the future of work, specifically targeting creator-operators, founder-creators, and individual contributors rather than traditional B2B SaaS teams. Founded in 2019 by Brianne Kimmel, the fund operates more like a media company than a typical seed fund, with approximately 40% of deal flow coming from Worklife's proprietary SaaS School program and a network of celebrity founder limited partners who teach in Worklife programs and help portfolio companies access oversubscribed funding rounds.

The core thesis rests on the belief that work is becoming more flexible, distributed, and creative—where anyone can start something. Worklife invests in tools that enable individuals to bring their own technology to work, build multiple revenue streams, and maintain work-life balance through remote work and flexibility. The fund explicitly backs "triple threats"—individuals who are simultaneously creators, engineers, and entrepreneurs.

Sector and Market Focus

Worklife's portfolio spans seven core categories:

Creators & Freelancers: Tools enabling content creation, side projects, and creative entrepreneurship (Pietra, Settle, Webflow)

Designers: Design-focused tools and platforms (Webflow, Rive, Voiceflow, Primer)

Developers: Developer-first infrastructure, APIs, and platforms (Supabase, Daily, WorkOS, Dev.to)

Moneymakers: Financial tools, payment platforms, and income generation tools (Public, Hightouch, Vantage)

Scientists: Data analytics, research, and scientific tools (Hex, BaseDash, Buildship)

Teams: Collaboration, communication, and team productivity tools (Deel, Hopin, Webflow, Vantage)

Life & Wellness: Tools improving quality of life and personal wellness (Heylo, Italic, Julie Care, Overdrive Defense)

The fund has demonstrated particular strength in developer tools & infrastructure, HR tech, and work-adjacent wellness tools. Notable successful exits include portfolio companies acquired by major tech firms (e.g., Webflow, Tonal, Hopin, Clubhouse, Public, Deel).

Investment Stage and Check Size Evolution

Early Fund Strategy (Fund I, 2019): The inaugural $5M fund emphasized pre-seed and seed investments with typical check sizes around $150,000. Brianne Kimmel pioneered the "meet founders early, typically before they leave their last thing" philosophy, investing before other institutional capital and introducing portfolio companies to lead investors.

Current Strategy (Fund II era, 2022+): As the fund grew to $35M+ in Fund II, check sizes expanded significantly to $2M typical, with ability to participate in Series A rounds. The fund maintains flexibility around stage, explicitly stating "We're occasionally late. We play the long game and back companies irrespective of company stage."

Current Check Size Range: $50K-$2M+ depending on stage and conviction, with ability to write larger checks for follow-on investments.

Stage Preferences

Pre-Seed: Early projects, prototypes, side hustles (frequent)
Seed: Product-market validation, initial traction ($1M-$3M typical)
Series A: Selective participation in strong portfolio follow-ons (less frequent)
Stealth: Significant portion of portfolio in stealth mode (noted on portfolio page)

Decision Process and Timeline

Solo General Partner Model: Brianne Kimmel operates as the solo decision-maker for most investments, reflecting the "solo capitalist" operator model she pioneered. The fund is managed by Brianne Kimmel as founder and managing partner, with no visible co-GPs or investment committee structure on public materials.

Decision Timeline: Not explicitly stated, but given Worklife's "meet founders early" philosophy and hands-on approach, decisions appear relatively rapid (likely 1-3 weeks for strong fits).

Warm Intro Required: Implied strongly through the founder network approach; direct submissions less likely to succeed compared to warm introductions through community.

Geographic Focus

Primary: California (San Francisco Bay Area, Los Angeles) Secondary: US-wide (NYC for events, various regional connections) International: Limited but strategic (connections through creator networks, remote-first portfolio companies with global teams)

Lead Tendency

Mixed - Leads and Follows: Worklife leads many seed rounds but also participates in follow-on Series A investments. The fund positions itself as both an early lead investor and a flexible participant based on conviction and portfolio dynamics.

Community Co-Investors: Worklife actively leverages its network of celebrity founder LPs (Cameo, Spotify, Twitch, Zoom founders) to introduce portfolio companies to follow-on capital and strategic connections.

Recent Activity (2025)

Active Deployment: The portfolio shows recent investments in 2025 (e.g., Alinea in March 2025), indicating active deployment from Fund II.

Fund Status: Actively deploying capital with 2025 positioned as a "rebuild year" following 2024 as a "reset year" in the broader VC market.

Notable Recent Investments: Worklife continued backing developer tools, creator platforms, and remote work infrastructure into 2025, maintaining thesis consistency.

Team Structure

Founder & Managing Partner: Brianne Kimmel

Ukrainian-American venture capitalist and published author
Expert on the future of work and distributed teams
Serial entrepreneur investor (angel before founding Worklife)
Background: Built influencer programs at Nikon, scaled to Head of Social Media at Expedia (Sydney, Hong Kong, Silicon Valley)
Deep connections across creator economy, remote work, and tech communities
Featured in CNBC, The Information, Business Insider, TechCrunch, Entrepreneur

Organizational Structure: Lean, founder-led operation with Brianne as the primary investment decision-maker.

Portfolio Performance & Highlights

Fund I Returns: Reported 7x return on $13M fund in less than 3 years (per Business Insider, 2022)

Unicorns Backed: 9 unicorns in first 2 years of business (2019-2021):

Webflow (no-code web development, $12B+ valuation)
Tonal (home fitness, $1B+)
Hopin (virtual events, $1B+)
Clubhouse (audio social, $1B+)
Public (retail investing, $1B+)
Deel (payroll/HR for remote teams, $5B+)
Pipe (B2B revenue financing, $2B+)

Total Investments: 113+ investments across both funds

Active Portfolio: 50+ companies across seven categories, with strong representation in developer tools, HR tech, and creator platforms

Investment Preferences

Founder DNA: Worklife seeks technical founders with creative vision. The fund explicitly targets:

"Creator-operators" and "founder-creators" (DJs, Instapoets, weekend running club organizers)
Technical founders with non-traditional backgrounds
Experienced builders with side projects or hobby code
Remote-first and distributed-team builders

Negative Signals: Traditional B2B SaaS teams, hardware-only plays, geographic constraints

Positive Signals: Founders found on GitHub, Substack, social platforms; community-first approaches; multiple revenue streams; willingness to challenge credentials