62 VC firms investing in e-commerce & marketplaces and food & beverage at the Series A stage.
F4 Fund tracks 62 VC firms that actively invest in e-commerce & marketplaces + food & beverage at the Series A stage, with check sizes ranging from $5K – $50M (median: $2.5M – $2.5M). As of June 2026, and 85% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,358+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ CircleUp Quantitative data and machine learning can identify high-potential consumer brands more effectively than traditional VC methods. CircleUp uses proprietary Helio platform to analyze billions of data points and remove human bias from investment decisions. San Francisco | $1M – $5M | 14 | Both | Active | ~1 mo | Open |
| 2 | ▶ Bullish The most remarkable consumer businesses are built by founders who embrace creativity on the path to financial success. We use culture-centric research, strategic consulting, and creative services to identify and scale category-defining brands. New York | $500K – $3M | 42 | Leads | Active | ~1 mo | Req'd |
| 3 | ▶ Consumer Ventures Partner with passionate consumer brand founders who have achieved post-traction revenue validation ($500K-$10M), providing both capital and hands-on operational support to accelerate growth Chicago | $500K – $1M | 29 | Both | Active | ~2 wks | Open |
| 4 | ▶ BrandProject We partner with visionary founders to accelerate, incubate, and scale consumer brands. Our team of experienced operators provides not just capital but hands-on guidance in strategy, product, growth, finance, and team development to help founders build world-class digital consumer brands. Toronto | $500K – $5M | 22 | Leads | Active | ~2 mo | Open |
| 5 | ▶ True Beauty Ventures Beauty and wellness founders with differentiated brands, strong operational discipline, and proven consumer traction deserve access to patient capital combined with deep industry expertise. The next generation of successful beauty companies will be built by founders who balance creative brand vision with rigorous operational execution. New York | $1M – $5M | 21 | Leads | Active | ~2 mo | Open |
| 6 | ▶ Imaginary Ventures Iconic consumer brands are built by visionary founders combining creative vision with digital-first distribution. We partner with purpose-driven entrepreneurs early, leveraging deep expertise in brand building, customer relationships, and global expansion to scale culture-defining businesses. New York | $100K – $10M | 49 | Leads | Active | ~2 mo | Req'd |
| 7 | ▶ VHS Ventures Consumer brands with founder-driven, product-driven companies and foundational growth strategies. Consumer infrastructure platforms enhancing supply chain, 3PL, inventory, analytics, and e-commerce. Creating a circular ecosystem where infrastructure and brand founders collaborate. New York | $100K – $500K | 20 | — | Between | — | — |
| 8 | ▶ Amplifyher Ventures We invest in diverse leadership teams with the ability to create flywheel effects of growth in new markets. We focus on three core areas: Commerce (identifiable brands with data-driven opportunities), Care (tech-enabled health and wellness innovations), and Connectivity (platforms enhancing information expression and distribution). We believe women are not underfunded but untapped, and we're positioned at an inflection point in venture to elevate women to C-suite leadership roles. New York | $100K – $300K | 39 | Follows | Active | ~2 wks | Open |
| 9 | ▶ WOCstar Fund Early-stage investment fund focused on tech innovation, actively investing in companies and technology to create a more sustainable world. Champions women of color entrepreneurs by investing in their ventures and empowering them to create generational wealth. New York | $100K – $1M | 15 | Both | Active | ~1 mo | Open |
| 10 | ▶ BIGR Ventures Growth equity investment in early-stage natural and organic food and beverage companies. BIGR leverages 70+ years of combined industry expertise, unparalleled distribution relationships through Presence Marketing (largest independent natural foods broker), and hands-on operational support to maximize growth potential. Boulder, Colorado | $500K – $3M | 13 | Leads | Active | ~2 mo | Req'd |
| 11 | ▶ Fearless Fund Women of color are exceptional, resilient founders systematically underinvested in by traditional venture capital. By providing capital, operational support, and public advocacy, Fearless Fund generates competitive returns while advancing economic inclusion and addressing critical market inefficiencies. Atlanta | $250K – $500K | 47 | Follows | Active | ~2 mo | Open |
| 12 | ▶ Ridgeline Ventures Patient, founder-friendly capital for mission-driven companies in natural foods, CPG, and outdoor/active lifestyle. We partner with visionary founders building sustainable companies that make a positive impact on people and planet. Our long-term investment horizon and operational expertise enable us to be true partners in building enduring brands. Boulder, Colorado | $1M – $5M | 11 | Both | Active | ~2 mo | Open |
| 13 | ▶ Unilever Ventures We support forward-thinking founders crafting brands for the modern consumer. We invest across beauty & wellness, commerce technology, and B2B/enterprise, leveraging Unilever's global distribution, brand-building capabilities, and consumer insights. London | $500K – $15M | 45 | Both | Active | ~2 mo | Open |
| 14 | ▶ Willow Growth Partners Invest in next-generation, values-led consumer brands at the critical first institutional capital round. Partner with authentic founders building conscientious consumer brands that align with cultural shifts toward wellness, transparency, and sustainability. Malibu, CA | $2M – $4M | 25 | Leads | Active | ~1 mo | Open |
| 15 | ▶ Bluestein Ventures We invest in the future of food — backing game-changing early-stage ventures (Pre-Seed to Series A) that redefine how consumers achieve health and wellness across the entire food value chain: high-growth consumer brands, proprietary foodtech, next-gen commerce, and value-add digital technology. Fund III ($45M, 2024) emphasizes nutrition, sustainability, and digitization, with a thematic focus on food-as-medicine. Chicago | $250K – $5M | 37 | Leads | Active | — | — |
| 16 | ▶ Sugar Capital Sugar Capital invests at the intersection of technology and commerce in software-like consumer businesses with subscription/habitual purchase models. We seek founders with genuine problem conviction and complementary co-founder pairs (business+operations, creative+technical). Our approach: seed-stage checks ($1.5M-$2M), deliberate follow-ons for ownership accumulation, and operational support grounded in our POPSUGAR success. San Francisco | $1.5M – $2M | 36 | Leads | Active | ~2 wks | Open |
| 17 | ▶ Rocana Venture Partners Democratizing health and wellness through disruptive consumer brands that combine purpose with profitability. Rocana backs authentic founders solving real wellness problems with products that deliver genuine health benefits while operating sustainably. Los Angeles | $500K – $30M | 20 | Leads | Active | ~1 mo | Open |
| 18 | ▶ Verity Venture Partners We invest in purpose-driven entrepreneurs building the next generation of consumer companies. We partner early, when companies are at $1-10M in sales, to deliver outsized impact across strategy, execution, talent, and capitalization. Founders are the heart and soul of great consumer companies, and alignment on values is critical to our partnerships. San Francisco | $500K – $3M | 8 | Leads | Active | ~2 mo | Req'd |
| 19 | ▶ Brand Foundry Ventures We invest in seed-stage companies building consumer brands you can't live without. We back founders with domain expertise who understand brand fundamentals, customer experience, and sustainable business models. Focus on tangible goods and direct-to-consumer models over pure software. New York | $500K – $1.5M | 18 | Leads | Active | ~1 mo | Req'd |
| 20 | ▶ Cleveland Avenue Global venture capital firm investing in lifestyle consumer brands and technology companies that positively disrupt large and growing markets. Great investments require deep industry expertise, hands-on operational support, and access to strategic partners. Chicago | $1M – $50M | 68 | Leads | Active | ~1 mo | Req'd |
| 21 | ▶ Fernbrook Capital Management Exceptional founders building direct relationships with consumers through technology-enabled, category-redefining businesses that challenge incumbents and drive consumer innovation. New York | $2M – $15M | 29 | Leads | Active | ~2 wks | Open |
| 22 | ▶ Selva Ventures Health and wellness is one of the most important pillars of the global economy. The $61 trillion global consumer economy is undergoing a seismic shift toward trusted, high-quality products with proven efficacy. We partner with entrepreneurs to advance healthier living through capital, strategic resources, and enduring support grounded in continuous learning in nutrition, biology, and psychology. San Francisco | $100K – $5M | 16 | Leads | Active | ~2 wks | Open |
| 23 | ▶ Science Science identifies entrenched markets and societal shifts and invests in disruptive companies with new ideas and highly focused teams. We combine venture capital with a studio model, providing operational expertise, predictive strategy, and shared services to help founders build category-defining consumer brands and technology companies. Santa Monica | $500K – $5M | 44 | Leads | Between | ~2 mo | Open |
| 24 | ▶ Visible Ventures Invest where generational fractures create outsized market opportunities. Focus on health, wealth, and upward mobility through backing diverse teams and women-led companies overlooked by mainstream VC. Partner with founders building for Gen Z and solving structural system failures. Boston | $1M – $3M | 27 | Leads | Active | ~2 wks | Req'd |
| 25 | ▶ GFR Fund GFR Fund invests in pre-seed to Series A companies building emerging digitally-native communities in gaming, entertainment, and consumer tech. They seek founders who deeply understand community-building, whether they have a product with an existing community or are in early stages of building one. Strong focus on execution, founder-market fit, and capital efficiency. | $250K – $500K | 69 | Both | Active | ~2 wks | Open |
| 26 | ▶ Crush Ventures Back early-stage technology and brands that will shape pop culture — tools that help artists and brands find, engage, and monetize fans — using the Crush Music artist roster (Miley Cyrus, Green Day, Sia, Lorde, Weezer, Fall Out Boy) as live distribution and validation. New York | $250K – $5M | 34 | Both | Active | ~1 mo | Open |
| 27 | ▶ OpenSky Ventures Back exceptional founders at the earliest stages of their ventures in the future of commerce. We invest in ambitious, passionate, gritty, disruptive founders reshaping how products are discovered, purchased, and experienced. Los Angeles | $100K – $500K | 12 | Both | Active | ~1 mo | Open |
| 28 | ▶ Goodwell Investments Do well by doing good: invest in scalable companies providing essential goods and services to underserved populations in Africa, delivering both competitive financial returns and measurable social impact. African inclusive-growth businesses demonstrate resilience and provide huge commercial opportunities. Amsterdam | $10K – $1M | 21 | Leads | Active | ~2 mo | Open |
| 29 | ▶ JAM Fund Back underestimated founders with something to prove who are disrupting large markets. Emphasizes geographic arbitrage in emerging markets (Africa, LATAM, Asia) where founder quality is exceptional but capital access is limited. Los Angeles | $500K – $20M | 58 | Leads | Active | ~2 wks | Open |
| 30 | ▶ Red Sea Ventures Radically simplify complex, regulated categories while delivering consumer-grade experiences. Back cult brand consumer companies with intense customer affinity built through innovative products and values-driven models. Focus on direct-to-consumer, personalization, and marketplace models across consumer, enterprise, and healthcare. New York | $500K – $10M | 31 | Both | Active | ~2 wks | Req'd |
| 31 | ▶ Habitat Partners Habitat Partners backs early-stage companies where exceptional brand equity meets strong business fundamentals. Born from Red Antler's brand expertise, the firm asks: 'Why does this company need to exist in the world, and what emotional resonance does it create?' They invest in consumer brands (CPG, beauty, food/beverage) and B2B software tools serving the startup and retail ecosystem, leveraging Red Antler's branding platform as a key value-add for portfolio companies. Brooklyn | $250K – $750K | 54 | Follows | Active | ~1 wk | Open |
| 32 | ▶ Coefficient Capital Consumer investing requires a fundamentally new playbook built for an omni-channel world where technology, data, and brand storytelling are deeply intertwined. Coefficient identifies growth-stage consumer businesses in established categories undergoing structural change, using proprietary data and an annual Consumer Trends Report to find category-defining brands early. Strategy centers on backing brands positioned for strategic exits to major CPG acquirers. New York | $2M – $40M | 17 | Leads | Active | ~1 mo | Open |
| 33 | ▶ Reign Ventures Early-stage consumer technology and software fund focused on diverse founders building transformative companies. Hands-on partnership approach providing capital, business development support, and Series A fundraising assistance. Mission-driven investing in founders ready to challenge status quo. Miami | $3M – $15M | 16 | Both | Slowing | ~2 wks | Req'd |
| 34 | ▶ Adapt Ventures Back electric founders with an uncontrollable passion for creating disruptive companies. Invest globally, particularly strong in US and Latin America. Combine capital with operational support through venture studio model, helping build groundbreaking companies from inception through scale. New York | $250K – $350K | 66 | Both | Active | ~2 wks | Open |
| 35 | ▶ Gold House Ventures We invest in industry-shifting startups led by best-in-class multicultural founders. We partner with the next generation of Asian Pacific operators turned founders and welcome investors advancing culture and heritage through an affinity-based, returns-driven model. Los Angeles | $100K – $1M | 33 | Both | Active | ~2 wks | Req'd |
| 36 | ▶ Cosmic Venture Partners Early-stage, operator-led firm investing in next-generation consumer platforms, products, and services. We combine fintech, entertainment, and Wall Street expertise to provide hands-on operational support beyond capital. Austin | $100K – $5M | 30 | Both | Active | ~2 wks | Req'd |
| 37 | ▶ REMUS Capital Building, not betting, with rebels transforming massive traditional industries through applied AI. Hands-on operational partnership combining capital with customer acquisition, team building, and strategic guidance. Boston | $1M – $20M | 27 | Leads | Active | ~2 wks | Req'd |
| 38 | ▶ Break Trail Ventures Partner with entrepreneurs breaking trail in their industry, putting customers first and solving meaningful problems. Focus on founder-led, mission-driven companies combining customer-centric products with operational excellence. Strong emphasis on consumer products, lifestyle brands, and tech-enabled enterprises. Columbus | $500K – $5M | 19 | Leads | Active | ~2 wks | Open |
| 39 | ▶ Riverpark Ventures Disruptive businesses that eliminate intermediaries and compress value chains. We invest in entrepreneurs backed by entrepreneurs who understand the unique challenges of building. We look for innovative thinkers with proven track records and tremendous dedication, in large markets addressing significant customer needs. New York | $500K – $25M | 23 | Leads | Active | ~2 wks | Req'd |
| 40 | ▶ XFactor Ventures Support ambitious founders with the 'X Factor' – the insight and drive to build billion-dollar companies. Particularly focused on female founders and mixed-gender teams who have been historically underrepresented in VC. New York | $125K – $150K | 30 | Follows | Active | ~1 wk | Open |
| 41 | ▶ Wonder Ventures Invest in Southern California's best founders earlier than anyone else. No idea is too early. We fund companies earlier than most VCs, providing not just capital but hands-on support and operational expertise. Our founder-first philosophy and No Ghosting Rule ensure responsive, engaged partnerships. Santa Monica | $250K – $2M | 47 | Leads | Active | ~1 wk | Req'd |
| 42 | ▶ Snatched Ventures Backs DeepTech startups at the intersection of AI/ML, materials science, advanced manufacturing, biotechnology, optics, electronics, robotics, and blockchain — driving sustainable operational transformation across six thematics: transportation & logistics, energy & water, food & agriculture, fashion & beauty, precision medicine & aging, and retail & e-commerce. Requires commercial traction (min $1M revenue, 50%+ gross margins) and a minimum 10% ownership stake. San Francisco | $500K – $5M | 25 | Leads | Active | — | — |
| 43 | ▶ Left Lane Capital Invest in hyper-growth consumer and technology businesses with enduring customer relationships. Back founders challenging the status quo through digital transformation. Focus on companies with strong unit economics, loyal customer bases, and defensible competitive advantages in complex, regulation-heavy markets. Brooklyn | $5M – $50M | 42 | Both | Active | ~2 wks | Open |
| 44 | ▶ 11 Tribes Ventures Founder-first early-stage investing that combines capital with founder resilience, operating support, and capital-efficient company building for durable, profitable outcomes. Chicago | $1M – $1.5M | 29 | Leads | Active | ~1 mo | Open |
| 45 | ▶ Guild Capital Partner with exceptional founders as their first institutional investor, backing capital-efficient businesses in consumer, commerce, and SaaS. Focus on talent-rich geographies in US and India. Look for clear founder vision, adaptability, and ability to attract high-performance teams. Miami Beach, FL | $1M – $5M | 12 | Leads | Active | ~1 mo | Open |
| 46 | ▶ Origins Fund Origins backs legendary consumer founders with an unfair advantage from pre-seed to series A. We combine venture capital with the power of celebrity and athlete influence, providing not just capital but access to 160M+ social media followers through our limited partners for user acquisition and brand amplification. New York | $100K – $500K | 21 | Leads | Active | ~2 wks | Req'd |
| 47 | ▶ White Star Capital Technology companies are becoming intertwined with the global economy more so than ever before. The most compelling founders build businesses through a broader world view. White Star Capital backs globally ambitious entrepreneurs at Series A, B, and Seed stages across North America, Europe, and Asia, helping them scale internationally through deep local presence on three continents. London | $1M – $25M | 41 | Leads | Active | ~1 mo | Open |
| 48 | ▶ Lightbox Early-growth brands that India will obsess over tomorrow — technology-led consumer businesses where product is the champion and tech a catalyst. Lightbox takes concentrated bets in select entrepreneurs and partners beyond capital through deep operational involvement. Mumbai | $5M – $30M | 20 | Leads | Slowing | ~2 mo | Open |
| 49 | ▶ Force Ventures At the earliest stages, team > market > product > idea. Great founders find their way into large markets. Focus on unit economics and value capture alongside value creation. Strong emphasis on B2B managed marketplaces and India-first consumer/enterprise plays. Bengaluru, India | $50K – $2M | 25 | Follows | Active | ~1 mo | Open |
| 50 | ▶ Graph Ventures Back founders from day one with founder-focused support across fundraising, growth, product, and international expansion. We believe diverse founding teams and global thinking drive exceptional returns. San Francisco | $5K – $5M | 29 | Both | Active | ~2 wks | Open |
| 51 | ▶ Debut Capital Early-stage venture capital for IT and Biotech companies in Colorado Front Range and Mid-Atlantic. Focus on experienced founding teams solving important problems with potential for significant financial returns. Patient capital approach with operational support and deep regional networks. New York | $500K – $5M | 48 | Leads | Active | ~2 wks | Req'd |
| 52 | ▶ Black Star Fund Best-in-class Black-led, high-growth companies represent a new asset class producing outsized returns. Black founders and their companies, historically overlooked and undercapitalized, represent a watershed investment opportunity. Sacramento | $50K – $1M | 14 | Leads | Between | ~1 mo | Req'd |
| 53 | ▶ L'ATTITUDE Ventures Latino founders represent an underserved but exceptionally talented segment of the entrepreneurial ecosystem. We invest in visionary founders who combine bold ideas with execution excellence to build scalable, high-impact businesses that create both economic and social value. We believe institutional capital paired with strategic partnership from Fortune 100 executives and operating experts can unlock the full potential of Latino-led innovation. San Diego | $500K – $3M | 37 | Leads | Active | ~2 mo | Req'd |
| 54 | ▶ Vast Ventures We invest in companies organized around five concrete objectives: improving worldwide health and happiness, promoting resource sustainability, increasing human potential and productivity, increasing knowledge/empathy/connectedness, and disrupting industries that resist these goals. We operate as both investors and company-builders, providing operational expertise and hands-on support far beyond capital. New York | $250K – $3M | 26 | Leads | Active | ~2 wks | Req'd |
| 55 | ▶ Tonic Fund Member-driven regional angel investment fund focused on building the Northwest Arkansas entrepreneurial ecosystem. Tonic provides democratized access to early-stage deals for its members while co-investing with established VCs to support the most promising Arkansas-based startups. Fayetteville, AR | $50K – $500K | 9 | Follows | Between | ~1 mo | Open |
| 56 | ▶ Backstage Capital Underestimated founders are systematically mispriced assets that create alpha rather than requiring concessionary returns. We invest in the very best founders who identify as women, people of color, or LGBTQ, treating capital allocation as activism. Los Angeles | $50K – $500K | 30 | Follows | Active | ~2 wks | Open |
| 57 | ▶ Goodwater Capital Consumer technology has the power to measurably improve billions of lives across the globe. We invest in exceptional entrepreneurs building digital utilities that provide better access to housing, healthcare, food, financial services, transportation, education, and entertainment globally. Burlingame, California | $5M – $50M | 29 | Leads | Active | ~1 mo | Req'd |
| 58 | ▶ Strong Ventures Back resilient founders building category-defining companies. Leverage Korea's cultural wave for global expansion. When others say 'no', we find the 'yes'. Los Angeles | $500K – $5M | 33 | Both | Active | ~2 wks | Open |
| 59 | ▶ VentureSouq We empower visionary founders building transformative tech companies. We are thesis-driven partners to exceptional entrepreneurs creating long-term impact across FinTech, ClimateTech, and Global Tech sectors. Dubai | $100K – $10M | 11 | Leads | Active | ~2 wks | Req'd |
| 60 | ▶ Halogen Ventures The smartest place you can invest your capital is in women. We bet on early-stage female-founded and female-led companies creating groundbreaking consumer and B2B software technologies that solve meaningful problems in families, healthcare, childcare, education, climate, and sustainability. Santa Monica | $100K – $1M | 29 | Follows | Active | ~1 mo | Req'd |
| 61 | ▶ Elevate Ventures Elevate Ventures partners with innovation-driven founders to provide strategic capital, mentorship, and ecosystem access. Founded by a former founder (Governor Mitch Daniels), the firm believes the best founders exhibit grit, creativity, and coachability. They invest across all sectors and geographies but maintain primary focus on Indiana and Great Lakes Region entrepreneurs building cross-sector innovations. Indianapolis | $20K – $2M | 28 | Leads | Active | ~1 mo | Open |
| 62 | ▶ Evolution Venture Capital Partners Culture-Tech companies that disrupt and define how we live, work, play, and interact with the world every day. We invest in passionate founders building transformative products that change cultural behaviors. New York | $500K – $6M | 28 | Leads | Active | ~1 wk | Open |
Investors on this page also frequently invest in these sectors
What other stages do these firms also invest in?
What other sectors do these firms also invest in?
Firms that frequently co-invest with investors on this page
F4 Fund tracks 62 VC firms that actively invest in e-commerce & marketplaces + food & beverage at the Series A stage. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for series a e-commerce & marketplaces + food & beverage investors is $2.5M – $2.5M, with a full range from $5K – $50M. The distribution breaks down as: 10 firms in the <$500K range, 7 firms in the $500K-$1M range, 11 firms in the $1M-$2M range, 18 firms in the $2M-$5M range, 6 firms in the $5M-$10M range, 10 firms in the $10M+ range.
Among the 62 firms tracked, 85% lead or co-lead rounds, and 13% typically follow. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best series a e-commerce & marketplaces + food & beverage investors combine domain expertise with an active portfolio in the space. Among these firms, 37% prefer warm introductions, and the average firm has 30 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.