17 VC firms investing in e-commerce & marketplaces and insurance, ranked by portfolio depth and activity.
F4 Fund tracks 17 VC firms that actively invest in e-commerce & marketplaces + insurance, with check sizes ranging from $100K – $100M (median: $1.6M – $1.6M). As of June 2026, and 82% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,358+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ Abstract Ventures Backing transformative founders building exceptional companies across all sectors San Francisco | $100K – $1M | 275 | Both | Active | — | — |
| 2 | ▶ Commerce Ventures We partner with entrepreneurs building the platforms and infrastructure required for the future of retail, payments, banking and insurance. We invest in B2B commerce infrastructure that enables businesses to serve customers better. Rather than chasing consumer adoption, we build portfolios around the Commerce Continuum—interconnected solutions spanning retail, payments, banking and insurance. San Francisco | $100K – $5M | 30 | Follows | Active | ~1 mo | Open |
| 3 | ▶ Equal Ventures Bridging the digital divide by investing in founders deploying technology within legacy industries (climate/energy, insurance, retail, supply chain). We make high-conviction bets at the deployment phase of technology cycles, before they are consensus. New York | $1.5M – $1.5M | 25 | Leads | Active | ~1 mo | Req'd |
| 4 | ▶ Montage Ventures Montage Ventures aims to support radical thinkers who are bringing new ideas and platforms to foster change within the financial services, commerce and health sectors, leveraging AI as a key transformative agent. | $250K – $1M | 51 | — | 2mo | — | — |
| 5 | ▶ Kindred Ventures Kindred backs visionary and relentless founders building the future using technology and science at the earliest stages, often helping form companies before they exist. With Kindred Ventures IV and Kindred Selector II, the firm is emphasizing the novel intelligence frontier: AGI-capable models and harnesses that extend human capabilities, new AI-native consumer and enterprise experiences, physical AI, compute, infrastructure, energy, science, outer space, and inner space. San Francisco | $500K – $5M | 54 | Leads | Active | ~2 wks | Req'd |
| 6 | ▶ Caffeinated Capital Support founders pursuing their life's work with an alternative to the hype cycle: the luxury of long-term thinking. We support founders building category-defining companies across all sectors that will last for lifetimes. San Francisco | $1M – $5M | 18 | Leads | Active | — | — |
| 7 | ▶ R136 Ventures Identifies inflection points through proprietary Discovery Engine and backs founders who see opportunities others miss. Focuses on AI-driven transformation of B2B software and financial services, with deep technical due diligence analyzing 250+ data points. Woodside, CA | $2M – $20M | 40 | Both | Active | ~1 mo | Open |
| 8 | ▶ White Star Capital Technology companies are becoming intertwined with the global economy more so than ever before. The most compelling founders build businesses through a broader world view. White Star Capital backs globally ambitious entrepreneurs at Series A, B, and Seed stages across North America, Europe, and Asia, helping them scale internationally through deep local presence on three continents. London | $1M – $25M | 41 | Leads | Active | ~1 mo | Open |
| 9 | ▶ Cake Ventures We invest in founders with global ambitions creating products that meet tomorrow's internet users' needs through demographic change. Focus on aging & longevity, spending power of women, and the new majority (majority-minority shift). San Francisco | $200K – $750K | 20 | Both | Active | ~2 wks | Open |
| 10 | ▶ Debut Capital Early-stage venture capital for IT and Biotech companies in Colorado Front Range and Mid-Atlantic. Focus on experienced founding teams solving important problems with potential for significant financial returns. Patient capital approach with operational support and deep regional networks. New York | $500K – $5M | 48 | Leads | Active | ~2 wks | Req'd |
| 11 | ▶ Expansion Venture Capital Entrepreneurs, not VCs, build great companies. We invest early in great & passionate entrepreneurs and serve as long-term partners. Available 24/7 to help founders with mentorship, product-market fit, fundraising, business development, customer acquisition, talent sourcing, and strategic partnerships. New York | $250K – $1M | 30 | Leads | Active | ~1 wk | Open |
| 12 | ▶ Expa We build category-defining companies through a combination of design, product, operations, and capital. We identify market gaps, pair brilliant founders with Expa's studio resources, and help them build companies that reshape entire industries. San Francisco | $500K – $5M | 60 | Leads | Active | ~1 wk | Open |
| 13 | ▶ Kaedan Capital Entrepreneur-centric private investment firm backing Israeli-related seed to early-stage ventures across diverse technology areas. Patient partners who allow founders to build global tech companies at their own pace. Tel Aviv | $250K – $1.5M | 21 | — | Active | ~1 mo | Open |
| 14 | ▶ Cathay Innovation Startups positioned as transformation partners with Fortune 500 corporates create the most impactful solutions. We believe the next generation of market leaders will emerge through collaborative innovation between startups and incumbent enterprises, supported by global expertise and capital. Paris | $5M – $100M | 16 | Both | Active | ~1 mo | Req'd |
| 15 | ▶ Tundra Ventures We invest in preseed founders with unique insight into untapped markets across three pillars: Wealth, Health, and Resilience. We prioritize BIPOC, women, non-binary, and LGBTQ+ founders solving problems for overlooked end users, bringing accelerator-style guidance and critical network access alongside capital. Minneapolis | $100K – $500K | 13 | Leads | Active | — | Open |
| 16 | ▶ TheoryForge Operator-led fund investing in ambitious founders building transformative AI applications. We partner with technical founders who understand AI/ML deeply and are solving real customer problems with capital efficiency. Great product is always the best marketing. | $200K – $500K | 38 | Both | Active | ~2 wks | Req'd |
| 17 | ▶ Made by Bread Great companies are built through boring magic — systematic, unglamorous work combining exceptional product design with operational excellence. We pair capital with hands-on product/design expertise and team-building support to help founders execute at venture scale. | $300K – $3M | 4 | Leads | Active | ~2 wks | Open |
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Firms that frequently co-invest with investors on this page
F4 Fund tracks 17 VC firms that actively invest in e-commerce & marketplaces + insurance. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for e-commerce & marketplaces + insurance investors is $1.6M – $1.6M, with a full range from $100K – $100M. The distribution breaks down as: 3 firms in the <$500K range, 4 firms in the $500K-$1M range, 2 firms in the $1M-$2M range, 5 firms in the $2M-$5M range, 3 firms in the $10M+ range.
Among the 17 firms tracked, 82% lead or co-lead rounds, and 6% typically follow. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best e-commerce & marketplaces + insurance investors combine domain expertise with an active portfolio in the space. Among these firms, 36% prefer warm introductions, and the average firm has 46 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.