Appoxee developed a B2B SaaS mobile marketing automation platform for app developers, publishers, brands, and marketers
Appoxee developed a B2B SaaS mobile marketing automation platform for app developers, publishers, brands, and marketers. It enabled audience segmentation and targeting, personalized campaign creation, automated push notifications and in-app messaging, testing, and analytics to improve app engagement, retention, and revenue. Teradata acquired the company in January 2015; its marketing applications division, including Appoxee, was subsequently sold to Mapp Digital in 2016.