Willow Growth Partners invested in Backflip Cereal, a kids' cereal brand made with better-for-you ingredients. Listed on Willow's portfolio page with a July 2026 image upload date.
JUL 2026
Creator-led, better-for-you cereal brand launched by Ben Azelart and entrepreneur Shaun Neff
Creator-led, better-for-you cereal brand launched by Ben Azelart and entrepreneur Shaun Neff. Its clean-label cereals are marketed to health-conscious families and are free from seed oils, synthetic dyes, gluten, and preservatives, with 6g of plant protein and lower sugar per serving. Launched in Target stores with flavors including Strawberry Milkshake, Chocolate Sundae, Fruit Galaxy, and Cinnamon Magic.