Barometric is an advertising services company based in New York, originally developed as an internal tool for AdTheorent’s data-driven digital ad network
Barometric is an advertising services company based in New York, originally developed as an internal tool for AdTheorent’s data-driven digital ad network. It processes large-scale cross-environment media data and attribution, handling billions of ad calls daily to support predictive modeling and real-time optimization across media channels. The platform gathers and links multiple identifiers across web, app, rich media, video, and brand studies to provide attribution with a focus on cross-chanel