DSG Consumer Partners acquired bback, Singapore's leading recovery brand, alongside Saket Gore (former Asia Pacific CEO of Himalaya Wellness) from Evo Commerce.
bback is a recovery and wellness brand that initially focused on alcohol recovery but has expanded its product portfolio to include hydration and liver wellness products
bback is a recovery and wellness brand that initially focused on alcohol recovery but has expanded its product portfolio to include hydration and liver wellness products. It is distributed through over 400 points of sale in Singapore and various e-commerce platforms.