Broco is building the financial layer francophone Africa needs but doesn't have yet -- by starting where the money already flows at scale
Broco is building the financial layer francophone Africa needs but doesn't have yet -- by starting where the money already flows at scale. Not in bank accounts (most people don't have one, by choice), but across the supply chains, the merchants, the delivery networks, the drivers and couriers, the cash economy powering everyday commerce. Our thesis is contrarian. People aren't unbanked because banks don't exist -- they're unbanked because banks aren't useful, yet. Small merchants want cash to pay their suppliers, and that preference trickles down to consumers who have no reason to go digital. Broco changes that by becoming the rail the cash itself travels on -- connecting wholesalers, distributors, merchants, drivers and platforms in one ecosystem, and turning those same drivers into a mobile cash-agent network. Building this local infrastructure takes time. In parallel, we connect the consumer to infrastructure that already works -- the international financial system. Global EUR accounts, Visa cards, modern cross-border rails: consumers can pay online, receive international payments, protect savings from local currency devaluation, and access global commerce from day one. It solves a real, immediate problem, earns consumer trust now, and lets the local payment layer eventually land on a user base we've already won. A multi-sided financial network designed for how Africa actually moves, pays and transacts.