The best ecom brands still fail at cash flow — not because sales are weak, but because their bills don't match their revenue
The best ecom brands still fail at cash flow — not because sales are weak, but because their bills don't match their revenue. Olina covers your recurring charges as they come in — ad spend, 3PL, etc. — then lets you repay in small, steady amounts tied to your actual revenue. You only pay what you can afford each day. If sales dip, repayments shrink. Whatever isn't covered rolls to a 0% APR net-45 cushion.