ClickEquations provided a web-based paid search management platform for advertisers and agencies, consolidating Google, Yahoo
ClickEquations provided a web-based paid search management platform for advertisers and agencies, consolidating Google, Yahoo!, and MSN campaigns with bid management, campaign editing, reporting, and analytics. Its ClickEquations Analyst Excel plug-in offered customizable, shareable reports and dashboards. The company was acquired by Acquisio in 2011, which integrated its technology into its platform.