Faering Capital exited Enamor as Advent acquired India's leading women's lingerie and activewear retailer.
Enamor is a women's innerwear brand focusing on bras, panties, and athleisure wear, targeting both tier-1 and tier-2 markets in India
Enamor is a women's innerwear brand focusing on bras, panties, and athleisure wear, targeting both tier-1 and tier-2 markets in India. The brand is undergoing a repositioning to resonate more with Gen Z consumers.