Building an AI-native B2B sales intelligence platform for UK-focused sales teams — from zero to product, customers, and revenue
Building an AI-native B2B sales intelligence platform for UK-focused sales teams — from zero to product, customers, and revenue. Firmbase solves a problem I kept running into as a founder and operator: sales teams waste enormous time guessing which accounts to prioritise. We fix that by letting reps describe their ideal customer in plain English and returning a ranked list of matching UK companies and key contacts instantly. Under the hood: a combination of UK Companies House data + other data sources, web enrichment, and LLM-powered research agents that analyse every company against the ICP - so targeting becomes systematic rather than instinctive. My focus: product vision, strategy and user experience; growth (marketing + SEO); sales.