Portfolio company Rockerbox was acquired by DoubleVerify (NYSE: DV) for $85M.
Rockerbox is a marketing attribution and measurement company that provides tools to track marketing efficiency and optimize campaigns
Rockerbox is a marketing attribution and measurement company that provides tools to track marketing efficiency and optimize campaigns. Their platform offers advanced analytics and attribution models, helping brands and advertisers measure the efficiency of their marketing efforts by attributing consumer actions to marketing touchpoints.