I work with food, health, and wellness startups and DTC brands that are past the early phase and want to take the next step
I work with food, health, and wellness startups and DTC brands that are past the early phase and want to take the next step. My focus is on helping founders build the strategy and operating setup needed to scale profitably, expand internationally, and move toward being acquisition-ready. What I do is based on real operator experience. I've built and scaled eCommerce brands myself and know where growth typically breaks. I work with a proven, hands-on playbook that I actively apply and adapt inside the business, supported by a strong network across manufacturing, fulfillment, logistics, marketing, tech, and capital. I apply this knowledge directly in advisory work and share it with founders I work with, both hands-on in projects and, selectively, as an angel investor. My focus is strongly operational. I help founders fix and scale core ops such as fulfillment, logistics, warehousing, and cross-border setups, while aligning growth, brand, and performance marketing so the business actually holds at scale. I also advise on European health claims and regulatory topics in the supplement space, helping brands stay compliant while still communicating clearly and credibly. ScalecomX is intentionally hands-on. I don't advise from slides. I work with founders inside the business to build systems that hold when the company grows.