Portfolio company Sincerely Yours debuted in Sephora stores, expanding retail presence to Gen Alpha consumers.
SEP 2025
Sincerely Yours makes gentle, dermatologist-developed, clinically tested essentials to help the next generation feel confident in their skin
Sincerely Yours makes gentle, dermatologist-developed, clinically tested essentials to help the next generation feel confident in their skin. Co-founded by father-daughter creator duo Jordan and Salish Matter, alongside two leading dermatologists, a cosmetic chemist, and beauty industry veteran Julia Straus.