Add Ventures Research
Investment Thesis
Add Ventures is a Santiago, Chile venture firm founded in 2022 that backs founders solving real problems in Latin America. Its stated frame is "digital transformation with purpose": it wants startups whose technology improves business operations in legacy industries and creates jobs, so that financial return and social or environmental impact point the same way. The manifesto on its site argues that technology can empower communities and that Latin America's full potential is still unreleased. PitchBook describes the focus as B2B technology solutions for legacy industries across the region.
Stage Focus
The firm invests at pre-seed and seed. Its About page names "Seed and Pre-Seed Startups" and "B2B Tech" as its two focus markers. PitchBook labels the earliest recorded deal (Nutrix, April 2023) as a seed round, and later portfolio companies are mostly described as already generating revenue, so the firm often arrives once there is some commercial traction.
Check Size
The site states a typical investment of 50-150k USD per company. A third-party directory (Startuplinks, 2023) lists a similar 50k to 150k USD range. Reserves and follow-on policy are not published.
Lead Tendency
Not stated. No source names a lead investor on any Add Ventures deal, and deal sizes are not disclosed. PitchBook lists Chile Ventures and Seedstars International Ventures among its co-investors, which suggests it does syndicate. Lead tendency is recorded as unknown.
Recent Activity
PitchBook records nine investments. The most recent are OrderEAT (September 2026, later-stage VC round, business software), NeoVac (November 2025, drug discovery), Pegasi (March 2024), Lilo (January 2024), Taxo (December 2023), OFFi (November 2023), GoodMeal (June 2023) and Nutrix (April 2023). The firm is flagged as actively seeking new investments. LinkedIn describes the launch of a seed fund in Chile.
Portfolio Highlights
The firm's own site lists five startups:
- Taxo: automates tax filing for individual taxpayers in LATAM, planning expansion to North America and Europe. Founded by David Paredes.
- Nutrix: Swiss-based digital health company behind the gSense glucose monitoring ecosystem for diabetes and obesity. Partnered with Farmacias Ahumada to open in Chile. CEO Maria Hahn.
- Lilo: a SaaS-enabled B2B marketplace and procurement copilot for hospitality supplies.
- Pegasi: an Oncology Information System aimed at transforming cancer care in Latin America. Co-founded by Luis Alejandro Santiago and Julian Torres.
- GoodMeal: online marketplace for surplus and second-selection food, launching GoodMeal Market in Chile. Co-founded by Maximiliano Acosta, Rodrigo Haydar and Mariano Delpech.
PitchBook adds OrderEAT, NeoVac and OFFi. No exits are confirmed for this firm. A PitchBook exit entry for Moonwalkr (2014 seed) looks like a different entity and was not used.
Team
- Cristian Guardia: Co-Founder and Managing Partner. Focus on digital transformation, strategy, innovation and entrepreneurship.
- Eyal Shats: Co-Founder and General Partner. Co-founder of the logistics software company SimpliRoute; founder, mentor, advisor and board member.
- Gabriel De la Rosa Cols: Venture Partner, tech media relations.
- Maximiliano Diaz: Venture Partner, tech business education and product development.
- Paul Rios: Venture Partner, operations and scaling across markets.
- Roberto Kamel: Venture Partner, business innovation and positive psychology.
- Sofia Klapp: Venture Partner, digital transformation and organizational psychology.
Decision Process
Not published. The firm has two named partners and five venture partners. PitchBook lists 2 professionals. Treated as a partnership.
Founder Preferences
Founders building B2B technology for traditional sectors in Latin America, with a clear social or environmental benefit and an ability to use a network of customers and experts. The firm offers strategic guidance, network access and hands-on tactical support such as team building and navigating regulation.
Geographic Focus
Latin America, with a base in Santiago, Chile. Portfolio companies include a Swiss-based company (Nutrix) that is opening in Chile, so the firm backs companies with Latin American operations even when incorporated elsewhere.
Caveats
Other firms with similar names (AddVenture in Cyprus, AddVentures in Thailand backed by SCG) appear in search results and were excluded. The website homepage could not be read through the standard reader (HTTP 422), so site content came from the captioned portfolio reader. The About page still carries placeholder text under the thesis cards.