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Morrison Seger Venture Capital Partners

morrisonseger.com · Dallas, TX

“Invest in the greatest emerging brands, from CPG to SaaS, backing founders with strong brand instincts and resilience; a particular love for beverage.”

$500K – $10M
Check Size
Leads & Follows
Lead Tendency
01Investment Thesis

Invest in the greatest emerging brands, from CPG to SaaS, backing founders with strong brand instincts and resilience; a particular love for beverage.

Exclusion Criteria

No stated hard exclusions; portfolio is overwhelmingly consumer/CPG rather than deep enterprise or infrastructure software.

02Investment Team
RH
Rogers Healy
Founder & Owner/CEO
MH
Matt Hostetler
Fund Partner
AB
Alexandra Brown
Brand Strategist
RK
Ra Kazadi
Venture Associate
LW
Lucy Walsh
Venture Associate
AO
Anne Ortea
Executive Assistant to Rogers Healy
03F4 Research Brief

Morrison Seger Venture Capital Partners Research

Investment Thesis

Morrison Seger Venture Capital Partners ("MoSe") is a Dallas, Texas-based venture firm founded in 2022 by Rogers Healy, a multi-exited entrepreneur best known for building Rogers Healy and Associates (RHA) into one of Texas's largest independent real estate brokerages before merging it into Compass in early 2026 to focus on venture capital full-time. The firm's public positioning is "investing in the greatest brands in the world," and its stated range spans "from CPG to SaaS." In practice the portfolio is overwhelmingly consumer packaged goods and lifestyle brands (beverage, food, apparel, wellness), with a smaller but notable set of technology and deep-tech bets (Anthropic, Apptronik, Throne Science, ShipShape.ai, Blue Collar Software). Healy has described relationship-driven, high-conviction sourcing as the firm's edge, citing a year of cold-messaging the beverage brand Sanzo before landing the deal.

Stage Focus

MoSe describes itself as investing "across all stages," but the visible activity clusters at seed through Series A, frequently as a participant or SPV-based co-investor alongside other funds rather than as a solo lead. Recent rounds include a $10M Series A for Throne Science (toilet-mounted health sensor, July 2026) and a $13M Series A-II for MOSH (protein bars, May 2026), both syndicated with multiple institutional co-investors.

Check Size

According to Healy's own description on a 2026 podcast interview, Morrison Seger operates primarily through SPVs and writes checks from $500K to $10M across all stages, with a stated preference for beverage.

Lead Tendency

Mixed/unclear. Public deal data (CB Insights) shows MoSe as one of many co-investors on its more recent, larger institutional rounds (Throne, MOSH), suggesting a "both" posture: capable of anchoring smaller consumer deals directly while following into larger syndicates on bigger checks.

Recent Activity

CB Insights credits Morrison Seger with 106 total investments and one disclosed fund vehicle, the Morrison Seger Venture Fund, which closed at $5M on January 13, 2023 (the firm's broader deployment runs through SPVs on top of that base fund, consistent with team bios stating the firm has "raised tens of millions of dollars across various brands"). The most recent disclosed rounds are Throne Science's $10M Series A (announced July 28, 2026) and Sunday Wash's seed round (June 2026), following MOSH's $13M Series A-II (May 2026).

Portfolio Highlights

The portfolio is a wide, brand-heavy roster spanning beverage (PATH Water, Sanzo, Slate Milk, Waterloo, Juni, Toucan Cocktails, Bondi Beer), food (MOSH, FitJoy Foods, Oats Overnight, Habiza Hummus, Joon Foods, Pistakio), wellness/health (Cure Hydration, Throne Science, AccuShield, Halite, Hey Well), apparel and lifestyle (Snaps Clothing, Alps & Meters, Culprit Underwear, Tomahawk Shades), and a smaller technology bench including Anthropic, Apptronik (humanoid robotics), ShipShape.ai, Blue Collar Software, and CollX (the trading-card marketplace app, consistent with Healy's public comment that MoSe has invested in "everything from tequila to trading cards"). Notable brand-partnership traction: PATH Water was named the exclusive water partner of the Dallas Mavericks, Dallas Stars, and American Airlines Center in October 2025.

Team

  • Rogers Healy, Founder & Owner/CEO — Multi-exited entrepreneur; founded Rogers Healy and Associates Real Estate in 2006 and grew it into one of Texas's largest independent brokerages before merging it into Compass in February 2026; made his first VC investment (Mizzen+Main) in 2012 and formalized Morrison Seger in 2022.
  • Matt Hostetler, Fund Partner — ~20 years across public and private equity; Managing Partner at Mission 3A venture studio (San Antonio); prior roles at Citadel and Nautic Partners; MBA, Harvard Business School.
  • Alexandra Brown, Brand Strategist — Works with portfolio companies on brand strategy and growth; prior brand work for NASA, KG Law, and Magnolia Network (Warner Bros. Discovery); Parsons School of Design.
  • Ra Kazadi, Venture Associate — Dallas native; SMU Advertising graduate; sources and supports emerging consumer companies.
  • Lucy Walsh, Venture Associate — Actress, musician, and producer bringing an entertainment-industry network to sourcing and brand partnerships.
  • Anne Ortea, Executive Assistant to Rogers Healy — Supports firm operations and executive coordination.

Decision Process

Public filings (CB Insights) list Rogers Healy as the firm's sole principal (Owner/CEO), and the firm's day-to-day decision-making reads as founder-led, with associates and a brand strategist supporting sourcing and portfolio support rather than an investment committee.

Founder Preferences

Healy has spoken publicly (BevNET, podcast interviews) about backing founders with strong brand instincts and resilience, with an explicit preference for women-led consumer brands and beverage founders in particular.

Geographic Focus

Headquartered in Dallas, Texas; the firm invests broadly across the U.S. with a visible concentration of Texas-based and Dallas-adjacent brands and relationships (e.g., Al Biernat's, Escondido, Texas Standard), alongside national CPG brands.

04Selected Portfolio
Aerospace & Defense
Venus Aerospace
AgTech & Agriculture
BirdDog
Consumer Apps & Social
AGCF·Alps & Meters·Tincan Kids·Escondido·Zenibee·Laundry Sauce·Huron
Crypto & Web3
Harbor
E-commerce & Marketplaces
Brush Daily·Snaps Clothing·Nomad Grills·Solgaard·The Realest·Tomahawk Shades·Texas Standard·Culprit Underwear·CollX·Inkd Greetings·Pop Up Grocer·Maggie's Refuel·Sunday Wash
Enterprise Software
Anthropic·Athena·Blue Collar Software·Results Roofing·ShipShape.ai
Fintech & Payments
Juni
Food & Beverage
Al Biernat's·AllBev·Alvies·AR Music Cellars·Blue Zones Kitchen·Free Rein Coffee·Stiller's Soda·Drink Path Water·GOAT Fuel·Hey Well·Miracle Mama·Oats Overnight·WonderPop·Pistakio·Bondi Beer·Cure Hydration·Joon Foods·Kiki Milk·Noshi·Toucan Cocktails·WAAY·Smearcase·LYX Hydration·Slate Milk·Little Saints·Habiza·Fitjoy·Freaks of Nature·Swishables·Waterloo Sparkling Water·MOSH
Gaming
Evil Genius Games
Healthcare & Digital Health
Alive and Well·AccuShield·Eterneva·Halite·Throne Science
Manufacturing & Industrial
Sanzo
Media & Entertainment
Stone Throw Club
Real Estate & PropTech
Pres
Robotics & Automation
Apptronik
Travel & Hospitality
Makeready Central
Other
Dogdrop·Spade·Audio Media Grading
Open the full portfolio→
05Recent Updates

Fresh signals from public announcements, essays, and portfolio activity.

See full activity (10) →
Portfolio company PATH Water was named exclusive water partner of the Dallas Mavericks, Dallas Stars, and American Airlines Center.
MILESTONE·nba.com
OCT 10, 2026
Rogers Healy recounted building and exiting Rogers Healy and Associates before formally launching Morrison Seger Venture Capital Partners in 2022.
PRESS·voyagela.com
AUG 18, 2026
Participated in Throne Science's $10M Series A for its AI-powered toilet health sensor, alongside Will Ventures, Emerson Collective, and others.
INVESTMENT·businesswire.com+1
JUL 28, 2026
Rogers Healy spoke on VC philosophy and backing beverage brands at BevNET Live Summer 2026 in New York City.
TALK·cbinsights.com
JUL 2026
Participated in Sunday Wash's seed round.
INVESTMENT·cbinsights.com
JUN 2026
06Frequent co-investors
CV
Cosmic Venture Partners
Both backed 2 of the same companies
Stiller's Soda, Throne Science
IV
Inertia Ventures
Both backed 2 of the same companies
Anthropic, Venus Aerospace
M
Massive
Both backed 2 of the same companies
Drink Path Water, Venus Aerospace
MC
Moonshots Capital
Both backed 2 of the same companies
Anthropic, Apptronik
NC
Next Coast Ventures
Both backed 2 of the same companies
CollX, Eterneva
Find the investors for your round→
Quick Reference
Check Size
$500K – $10M
Stages
Pre-Seed · Seed · Series A
Decision
Solo GP
Involvement
Advisor
Location
Dallas, TX
Sector Focus
Consumer Apps & SocialAerospace & DefenseE-Commerce & MarketplacesGamingRobotics & AutomationFood & BeverageDeveloper Tools & InfrastructureHealthcare & Digital Health
Models
CPGConsumer BrandsSaaS
Technology
AI/MLRobotics
See all Consumer Apps & Social investors →See all Aerospace & Defense investors →See all E-commerce & Marketplaces investors →
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Focus Areas
Consumer Apps & SocialAerospace & DefenseE-Commerce & MarketplacesGamingRobotics & AutomationFood & BeverageDeveloper Tools & InfrastructureHealthcare & Digital Health

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F4 Intelligence Report · Last Researched September 25, 2026F4 Research Engine