25 VC firms investing in marketing & adtech and hr tech & future of work, ranked by portfolio depth and activity.
F4 Fund tracks 25 VC firms that actively invest in marketing & adtech + hr tech & future of work, with check sizes ranging from $25K – $25M (median: $1.8M – $1.8M). As of June 2026, and 84% lead or co-lead rounds. Rankings are based on F4's proprietary analysis of 1,358+ researched VC firms, scored by data completeness, portfolio depth, investment recency, and stage alignment.
| # | Firm | Check Size | Portfolio | Leads? | Activity | Decision | Intro |
|---|---|---|---|---|---|---|---|
| 1 | ▶ Storm Ventures Storm Ventures backs early-stage B2B enterprise software companies with a focus on AI-native applications, cybersecurity, and cloud infrastructure. They employ a 'paddling to surfing' growth methodology and have deep expertise in taking companies from inception to $100M+ ARR. Their philosophy: 'the interface layer will disappear. The infrastructure layer will compound.' Menlo Park | $1M – $15M | 67 | Leads | Active | ~1 mo | — |
| 2 | ▶ Blossom Street Ventures Data-driven early-stage growth SaaS investor backing cash-efficient, resourceful founders with $2M-$30M ARR. Metrics-first evaluation, no warm intro required, single-partner model for speed and transparency. Dallas | $1M – $4M | 31 | Both | Active | ~1 mo | Open |
| 3 | ▶ Moneta Ventures Software++ — mission-critical enterprise technology companies with differentiated tech and multi-layered monetization strategies beyond standard SaaS licensing. Seeks proprietary data, network effects, and workflow lock-in. Sacramento | $1M – $5M | 42 | Leads | Active | ~1 mo | Req'd |
| 4 | ▶ SuperAngel.vc We invest as close to the first check as possible in founders building consumer brands, PropTech solutions, and Future of Work tools. We maintain deep relationships with founders, provide operational support, and leverage our extensive network to drive introductions and capital. | $25K – $250K | 26 | Both | Active | ~2 wks | Open |
| 5 | ▶ G20 Ventures Human-scale venture capital focused on early-stage enterprise software. Partner with great teams in love with big problems at the inflection point of customer validation, providing smart money, storytelling support, and the right connections through a network of 20+ accomplished Northeast entrepreneurs. Boston | $2M – $5M | 25 | Leads | Active | ~1 mo | Open |
| 6 | ▶ Knoll Ventures Back outlier B2B founders who see around corners and intimately understand customer pain points, investing at the pre-Series A stage to bridge the gap between seed and Series A — especially in underserved non-coastal markets like the Southeast US. Atlanta | $500K – $3M | 37 | Both | Active | — | Open |
| 7 | ▶ AltaIR Capital Back focused founders solving real problems in markets they understand deeply, with clarity, discipline, and drive. Seek companies with motivated teams, strong product vision, scalable business models, and large addressable markets. San Francisco | $1M – $25M | 40 | Leads | Active | ~1 mo | Open |
| 8 | ▶ f7 Ventures We identify exceptional operators with proven track records at scale (ex-Facebook, Google, Stripe) and catalyze their transition into founders. Periods of rapid societal behavior change spur dramatic innovation. We invest in the future of work and consumer utility, providing not just capital but operational expertise, network access, and proven playbooks from building at Facebook/Meta scale. San Francisco | $500K – $5M | 46 | Leads | Active | ~1 wk | Open |
| 9 | ▶ 8-Bit Capital Network-powered startups connecting people and businesses through software tools and platforms | $250K – $3M | 55 | Both | Active | — | — |
| 10 | ▶ Telegraph Hill Capital We back entrepreneurs obsessed with solving big problems using capital-efficient technology. We focus on early-stage tech startups in North America and Western Europe building game-changing B2B software across fintech, logistics, proptech, HR tech, legal tech, and cybersecurity. Barcelona | $100K – $1.5M | 43 | Leads | Active | ~2 wks | Open |
| 11 | ▶ StudioAlpha AI-native B2B software companies building workflow applications where defensibility comes from data access, integrations, governance, and distribution — not the underlying model. The fund treats AI as an execution layer, not a feature. Every investment enters a 100-day production phase to de-risk execution before institutional fundraising. Baar, Switzerland | $50K – $140K | 13 | Follows | Active | ~1 mo | Open |
| 12 | ▶ Point Nine Invest in the future of software built on AI. We partner with technical founders to provide capital, unfair shortcuts, and operational support to accelerate their learning and help them reach their potential. We position ourselves as the first institutional investor for v0.9 stage founders. Berlin | $1M – $10M | 36 | Leads | Active | ~1 wk | Req'd |
| 13 | ▶ Bigfoot Capital Non-dilutive growth capital for B2B software companies. Alternative to venture capital focused on sustainable, capital-efficient growth that preserves founder equity and optionality. Fills gap between traditional bank lending and venture financing. Denver | $150K – $5M | 25 | Follows | Active | ~2 wks | Open |
| 14 | ▶ Companyon Ventures Companyon backs a small number of capital-efficient, founder-led B2B software companies at the seed-to-Series-A transition and pairs capital with hands-on GTM, talent, and fundraising support. Boston | $2M – $8M | 22 | Leads | Active | — | Open |
| 15 | ▶ R136 Ventures Identifies inflection points through proprietary Discovery Engine and backs founders who see opportunities others miss. Focuses on AI-driven transformation of B2B software and financial services, with deep technical due diligence analyzing 250+ data points. Woodside, CA | $2M – $20M | 40 | Both | Active | ~1 mo | Open |
| 16 | ▶ Bling Capital The hardest thing in seed is finding product-market fit. We help you find it. If you already have product-market fit, we will help you scale. We partner with exceptionally ambitious founders for the long run and provide capital combined with operational expertise through our 100+ member Product Council. San Francisco | $500K – $3M | 33 | Leads | Active | ~2 mo | Open |
| 17 | ▶ F4 Fund We back the relentless - founders with exceptional drive, clear vision, and proven execution ability building ambitious category-defining companies. | $100K – $500K | 32 | Leads | Active | ~1 wk | Req'd |
| 18 | ▶ Firsthand VC Inception-stage VC backing experienced founders building B2B autonomous agentic AI from day zero. Leverages Salesforce alumni network to provide portfolio companies with enterprise distribution and operational support. New York | $100K – $2M | 19 | Follows | Active | ~1 mo | Open |
| 19 | ▶ Sigma Prime Ventures Early-stage technology companies solving hard business problems with SaaS, cloud, mobile, and disruptive technologies. We back technical founders with domain expertise and market understanding across diverse sectors. Boston | $500K – $10M | 10 | Both | Active | ~2 wks | Req'd |
| 20 | ▶ Fireroad Ventures Back founders solving existential problems for small and medium-sized businesses in contracting, healthcare, hospitality, and other local industries. Focus on applied AI for service sectors and SMBs, backing founders with deep operational knowledge of the markets they serve. Cincinnati | $25K – $250K | 11 | Follows | Active | — | — |
| 21 | ▶ Mucker Capital Venture capital should be accessible to exceptional entrepreneurs anywhere. Great companies can be built outside Silicon Valley with the right capital, operational expertise, and network support. Santa Monica | $100K – $15M | 21 | Leads | Active | ~2 mo | Open |
| 22 | ▶ Laconia Serious founders building must-have technology for mission-critical industries. We focus on B2B software companies digitizing legacy industries and transforming established workflows. Specializing in seed-stage, where hands-on operational support, sales acceleration, and capital strategy matter most. New York | $250K – $1M | 20 | Leads | Active | ~1 wk | Open |
| 23 | ▶ Tunitas Ventures Category creating companies with few to no competitors, defensible business models, and unit economics that are starting to work. Invest across all technology sectors except healthcare. Require 50x return potential. Primary value-add is helping raise Series A from the best possible investor. Menlo Park | $500K – $1.5M | 19 | Both | Active | ~2 wks | Open |
| 24 | ▶ Stout Street Capital Great startups can be built anywhere. We believe in founder-centric investing with operational support from a team of successful founders. We serve undernetworked geographic regions. Denver | $100K – $500K | 26 | Both | Active | ~2 wks | Open |
| 25 | ▶ TheoryForge Operator-led fund investing in ambitious founders building transformative AI applications. We partner with technical founders who understand AI/ML deeply and are solving real customer problems with capital efficiency. Great product is always the best marketing. | $200K – $500K | 38 | Both | Active | ~2 wks | Req'd |
Investors on this page also frequently invest in these sectors
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Firms that frequently co-invest with investors on this page
F4 Fund tracks 25 VC firms that actively invest in marketing & adtech + hr tech & future of work. These firms are ranked using a composite score that weighs data completeness (30%), portfolio depth (30%), investment recency (25%), and stage alignment (15%).
Based on F4's analysis, the median check size for marketing & adtech + hr tech & future of work investors is $1.8M – $1.8M, with a full range from $25K – $25M. The distribution breaks down as: 6 firms in the <$500K range, 2 firms in the $500K-$1M range, 5 firms in the $1M-$2M range, 5 firms in the $2M-$5M range, 5 firms in the $5M-$10M range, 2 firms in the $10M+ range.
Among the 25 firms tracked, 84% lead or co-lead rounds, and 16% typically follow. Founders seeking a lead investor should filter for firms marked "Leads" or "Both" in the rankings table above. Lead investors typically set deal terms and anchor the round.
The best marketing & adtech + hr tech & future of work investors combine domain expertise with an active portfolio in the space. Among these firms, 23% prefer warm introductions, and the average firm has 31 portfolio companies. Look for firms whose check size matches your raise, whose stage preference aligns with yours, and who have a track record of supporting companies in your sector through multiple growth phases.
Firm profiles are continuously updated through F4's research pipeline, which combines LLM-powered web research, portfolio analysis, and transcript extraction. The ranking data refreshes every 12 hours. Editorial analysis is reviewed weekly. Individual firm profiles are re-researched on a 30-day cycle or when new information surfaces.