Dataxu provides a data-driven advertising platform for audience-based planning, programmatic buying, and measurement across TV and other channels
Dataxu provides a data-driven advertising platform for audience-based planning, programmatic buying, and measurement across TV and other channels. Its OneView platform helps advertisers manage campaigns across OTT, linear TV, and omnichannel media and measure performance using TV identity data. Dataxu is now part of Roku.