Beeswax developed a cloud-based, customizable demand-side platform and Bidder-as-a-Service for advertisers and media companies to run programmatic ad buying with proprietary targeting, bidding, and measurement strategies
Beeswax developed a cloud-based, customizable demand-side platform and Bidder-as-a-Service for advertisers and media companies to run programmatic ad buying with proprietary targeting, bidding, and measurement strategies. Its platform emphasizes API-based customization, auction transparency, and control over campaign data and optimization. Acquired by FreeWheel in 2021, its technology now forms the foundation of FreeWheel Buyer Cloud.