Portfolio company Deben was acquired by Locality.
Deben is technology for modern media planning, purpose-built to unify fragmented data and channels into one scalable system
Deben is technology for modern media planning, purpose-built to unify fragmented data and channels into one scalable system. Its containerized software integrates seamlessly with existing data and technology stacks, blending syndicated data, log-level signals, media rates, and custom audiences to generate actionable plans.