Demdex captured and managed anonymous behavioral and demographic data for websites and advertisers, scoring users across behavioral traits to enable audience segmentation and targeted advertising
Demdex captured and managed anonymous behavioral and demographic data for websites and advertisers, scoring users across behavioral traits to enable audience segmentation and targeted advertising. Its portable data platform integrated with existing ad servers and marketing services. Adobe acquired Demdex in 2011 and incorporated its technology into Adobe's Online Marketing Suite.