Former portfolio company Invite Media, co-founded by Great Oaks advisors Nat Turner and Zach Weinberg, was acquired by Google.
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Invite Media developed Bid Manager, a real-time display advertising buying platform that enabled agencies, ad networks, trading desks, and media buyers to execute and manage campaigns across multiple ad exchanges through one interface
Invite Media developed Bid Manager, a real-time display advertising buying platform that enabled agencies, ad networks, trading desks, and media buyers to execute and manage campaigns across multiple ad exchanges through one interface. Google acquired the company in 2010, and its customers were upgraded to DoubleClick Bid Manager.